Northwood University Names Assistant Director of Aftermarket Education

Northwood University Names Assistant Dir. of Aftermarket Ed.

James O'Dell will serve as the new assistant director of aftermarket education.

Northwood University has announced that it has hired an industry veteran to serve in a new role supporting automotive aftermarket education.

“We are thrilled to welcome James O’Dell as our new assistant director of aftermarket education,” stated Kristin Stehouwer, academic vice president and provost of Northwood University. “His professional experiences and network, along with that of our new University of Aftermarket executive director, will usher in an age of growth for our aftermarket programs, which will benefit the entire automotive industry.”

The automotive aftermarket includes vehicle parts, equipment, replacement tires, service repair, collision repair, and accessories sold after the sale of the original vehicle. The Auto Care Association, which represents the entire automotive aftermarket, estimates the auto care industry is a $400 billion industry with over 4.5 million workers.

“As our vehicle park continues to increase in age, and our miles driven have reached a new record high, opportunities in the automotive aftermarket continue to grow at a rapid pace,” stated O’Dell, who has served as the business development manager for Fisher Auto Parts in Ann Arbor, Michigan, since 2019.

“I am proud to join Northwood. Its aftermarket program, and the Northwood Idea, are truly unique in the country,” O’Dell added. “It inspires human potential through education and opportunity which uniquely prepares its students to make a difference and be successful. This is evident in that nearly one hundred percent of Northwood aftermarket graduates are employed — and their average salary is nearly $63,000.”

In October, Northwood named Dr. Thomas Litzinger as the executive director of the University of the Aftermarket. Litzinger is an accomplished high-performing executive with over 30 years of leadership experience.

“Dr. Litzinger and James O’Dell are industry professionals with diverse experience and skills to lead aftermarket education,” Stehouwer stated. “Their strong associations and ability to form new relationships across the industry will allow Northwood to collaborate with all segments to produce even more career-ready students.”

O’Dell noted Litzinger is not just an industry expert; he has the academic achievement to lead and inspire students in Northwood’s undergraduate programs and those in the University of Aftermarket, which provides industry-specific professional development to those working in the industry. He is also proficient in researching and publishing new studies relevant to the industry.

Litzinger will lead an effort to develop a new curriculum for the University of the Aftermarket just as Northwood is reinvigorating its aftermarket education through these new hires and a new curriculum. 

“The investments Northwood is making in aftermarket education shows the university is responsive to the industry’s feedback, and it is stewarding its resources well for the good of the industry,” O’Dell stated.

You May Also Like

CW Bearing U.S.A. Inc. Poised to Enter N.A. Aftermarket

CW Bearing, a subsidiary of the Cixing Group, was founded in 1984 by Hu Xiangenon on China’s eastern coast.

Jessica Hu, CPO of CW Bearing U.S.A. Inc., has announced that Greg Sturm has joined the company as vice president of sales and the North American Aftermarket Business unit leader.

An aftermarket veteran, Sturm was recently the global aftermarket sales manager for Maximatecc, a division of CentroMotion. Prior to that, he spent 14 years with the Timken Co. of Canton, Ohio, in assorted management positions, including product management, sales and engineering. Sturm has a Mechanical Engineering degree from The University of Akron and Business Management degree from Walsh University. His earlier career included time with GE Capital, Wells Fargo Financial and Schaeffler Transmission Systems.

GPC’s Kevin Herron to Retire; Randy Breaux Promoted

Herron (left), president, U.S. Automotive Group, retires at the end of 2023 after a distinguished 34-year career with GPC.

KYB Names New Product Manager

Guna Sathyamurthy was promoted.

Beth Skove Joins AACF Board of Trustees

Skove brings more than 30 years of sales and marketing experience in the automotive aftermarket.

MEMA’s Liz Goad Earns Exhibition Mgmt. Certification

The distinction demonstrates the highest professional standard in exhibitions and events management.

Other Posts

Fontaine Modification Names Central Region Sales Manager

The addition of Tim Vitt completes the Medium & Heavy Truck Operations regional sales team.

REV Group Appoints Mark Skonieczny as CEO

Skonieczny previously held positions as VP and corporate controller of Adient PLC and spent 17 years at Johnson Controls.

Velocity Modern Classics Restructures Executive Team

New executive roles and strategic hires follow record sales and the release of new vehicle product offerings.

MAHLE Motorsport Hires New Marketing Manager

Former Hot Rod Magazine Editor Rob Kinnan joins the company after a storied 30-year career in performance and racing.