MIDLAND, MI — About 500 Northwood University students are busy wrapping up details in preparation for their upcoming outdoor Auto Show to be held Oct. 8, 9 and 10 on Northwood’s campus in Midland, Mich. The theme of this year’s show is: “One World. One Vision. One Show.”
According to Rob Wilson, chair of the show, there will be some new and exciting additions to the 42nd annual event. Northwood students from all areas of study produce the show each year as part of their experiential learning process. They serve as executive board members, team captains or as teammates.
The show will feature 450 new domestic and imported cars, trucks, recreational vehicles, vans and experimental and specialty vehicles, including a large automotive aftermarket exhibit. Other exhibits will line the Mall Walk area of the campus and offer a variety of food, information and entertainment. About 50,000 people are expected to attend the three-day event.
During a VIP panel session on Friday, Oct. 8, several industry leaders will make individual presentations and then come together as a group to discuss the state of the industry and predict future trends. Presenters on the schedule this year include: Rod Alberts, executive director, Detroit Auto Dealers (DADA) and director of the North American International Auto Show (NAIAS). He will deliver the keynote address at the VIP luncheon at noon; Keith Crain, publisher and editor-in-chief, Automotive News, Automotive News Europe and editorial editor AutoWeek; Richard Genthe, president of DADA, committee member of NAIAS, and president of Dick Genthe Chevrolet in Southgate, Mich., Hal Logan, senior vice president of marketing, Manheim; and Kathleen Schmatz, president and CEO of Automotive Aftermarket Industry Association (AAIA).
Joseph Lescota, chair of Northwood’s Automotive Marketing department, is the student advisor. James John, chair of the Automotive Aftermarket department, is student advisor for the aftermarket area.
For more information about the show, visit www.northwood.edu click on Michigan and select Auto Show from the listing.
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