Northwood University has added Collin Francis to the University’s Automotive Aftermarket Advisory Board. He joins other industry leaders who provide ongoing guidance to the university’s Automotive Aftermarket Management program.

Francis is vice president of sales and marketing for Spectra Premium. In this position, he directs all strategic decisions pertaining to aftermarket sales and marketing in North America and leads the sales and marketing teams toward growing sales and profitability. Spectra Premium is a global company, which employs more than 1,300 employees specialized in the manufacture of aftermarket and OE automotive and heavy-duty parts. Prior to joining Spectra Premium, he held positions of increasing responsibility with Caterpillar, Detroit Diesel and Delphi.

Francis is a graduate of Northwood University in Marketing, Business Management (2007). He earned a Master of Business Administration degree from the DeVos Graduate School at Northwood University in 2010.