MIDLAND, Mich. Visitors who attended this year’s Northwood University International Auto Show (NUIAS) had the opportunity to view and interact with 450 vehicles presented by the 600 student workers who produced each student-created display. This year’s Auto Show, which took place on Sept. 30, Oct. 1 and 2, offered a fun and educational environment for show attendees to learn about some of the leading innovations in the automotive industry.
In spite of a rainy start, there was still a turnout of approximately 45,000 attendees.
Joseph Lescota, chair of the Automotive Marketing & Management program, commented, “From an academic point of view, this year’s Auto Show would be considered a smashing success. Our students excelled in the areas of guest services and product knowledge. I could not have been prouder of this year’s student representation at the show.”
Joshua Struck, general chair of the NUIAS, said, “You could feel the energy the whole weekend. We were excited to see all the hard work finally pay off. I hope those who came to see our Auto Show enjoyed the event as much as we enjoyed putting it on.”
Students who participated in the Auto Show are from all curriculums and backgrounds. According to Dr. Timothy Nash, vice president for strategic and corporate alliances and Fry endowed chair in free market economics, the NUIAS impacts the Midland area with an estimated $3 million annually.
"The students of Northwood University should be proud of their hard work, as the experience they take with them is something you could never learn in a classroom,” Nash said.
The entire event is all proudly planned and executed by Northwood students and is free to the public.