Nokian Tyres Campaign: Quebec Defends 'Worst Roads' Title

Nokian Tyres Campaign: Quebec Defends ‘Worst Roads’ Title

Nokian Tyres invited drivers to vote for the worst roads on the continent.

According to voters in a monthlong campaign from Nokian Tyres, Quebec has the worst roads in North America.

The home of poutine is also home to the continent’s worst potholes, beating Colorado in the finals of a bracket-style competition intended to educate drivers about Nokian Tyres’ Pothole Protection program, which the company offers with select all-season and all-terrain tires.

Quebec defends the honor won by Montreal during the first iteration of Nokian Tyres’ Worst Roads in North America competition in 2021.

In addition to winning a collection of daily polls on Nokian Tyres’ Instagram, Facebook and Twitter channels, Quebec received several entries at, where drivers were invited to make their case and learn how to choose tires that safeguard against rough roads.

2021 study by the Canadian Automobile Association claimed that Quebec drivers spent an average of $258 per year on maintenance costs caused by poor roads, the most in Canada and more than double the national average, according to Nokian Tyres.

“We appreciate the response we received from drivers in Quebec and across the continent during our Worst Roads campaign,” said Nokian Tyres Senior Communications Manager Wes Boling. “It’s clear that drivers in North America crave tires that keep them safe, especially when unpredictable weather conditions create potholes and other road issues.”

Nokian Tyres says it offers a Pothole Protection program with several of its all-season and all-terrain tires, including the Nokian Tyres One passenger tire and the all-terrain Nokian Tyres Outpost Family. If a tire suffers damage from a pothole or other road hazard, Nokian Tyres will replace it for free.*

You May Also Like

WVE Vehicle Electronics Provides New Part Number Update

In May, 270 new part numbers were introduced, offering more than 220 million sales opportunities, the company says.

WVE Vehicle Electronics introduced 270 new part numbers in May, which are now available for a range of light- and heavy-duty vehicle applications. In all, WVE announced 128 HVAC products, 39 switches, 29 fuel injection products, 25 sensors, 21 connectors, 18 emissions products, 4 relays, 4 electrical products, 1 solenoid, and 1 knock sensor kit – which includes more than 220 million sales opportunities, the company says.

MAHLE Aftermarket Renews Drag Racing Sponsorship

MAHLE renewed its sponsorship with renowned drag racer Melanie Salemi for the 2023 season.

SMP Recognized for Sustainability Efforts

SMP was one of seven auto parts manufacturers to be recognized in USA Today’s Inaugural List of America’s Climate Leaders.

Eastern Catalytic Announces New Part Numbers for May

The new part numbers cover more than 2 million VIO.

Continental Offers TPMS Tools, Sensors in Turnkey Bundle

The bundle combines the company’s Autodiagnos TPMS tools with Continental’s REDI-Sensor TPMS sensors.

Other Posts

SMP Released 222 New Part Numbers in May

The release provides new coverage in 69 different product categories.

PhaseZero, Dana Partner on Digital Commerce Solution

The cloud-based solution delivers one global, modern customer-experience platform.

EnerSys Unveils ODYSSEY Connect Battery Monitoring System 

The information received through the system is communicated via Bluetooth to any Apple or Android smart device.

PPG Launches Automotive, Industrial Paint Films Solutions

Joint venture with entrotech, Inc. forms PPG Advanced Surface Technologies.