Nokian Tyres Campaign: Quebec Defends 'Worst Roads' Title

Nokian Tyres Campaign: Quebec Defends ‘Worst Roads’ Title

Nokian Tyres invited drivers to vote for the worst roads on the continent.

According to voters in a monthlong campaign from Nokian Tyres, Quebec has the worst roads in North America.

The home of poutine is also home to the continent’s worst potholes, beating Colorado in the finals of a bracket-style competition intended to educate drivers about Nokian Tyres’ Pothole Protection program, which the company offers with select all-season and all-terrain tires.

Quebec defends the honor won by Montreal during the first iteration of Nokian Tyres’ Worst Roads in North America competition in 2021.

In addition to winning a collection of daily polls on Nokian Tyres’ Instagram, Facebook and Twitter channels, Quebec received several entries at NokianTires.com/Potholes, where drivers were invited to make their case and learn how to choose tires that safeguard against rough roads.

2021 study by the Canadian Automobile Association claimed that Quebec drivers spent an average of $258 per year on maintenance costs caused by poor roads, the most in Canada and more than double the national average, according to Nokian Tyres.

“We appreciate the response we received from drivers in Quebec and across the continent during our Worst Roads campaign,” said Nokian Tyres Senior Communications Manager Wes Boling. “It’s clear that drivers in North America crave tires that keep them safe, especially when unpredictable weather conditions create potholes and other road issues.”

Nokian Tyres says it offers a Pothole Protection program with several of its all-season and all-terrain tires, including the Nokian Tyres One passenger tire and the all-terrain Nokian Tyres Outpost Family. If a tire suffers damage from a pothole or other road hazard, Nokian Tyres will replace it for free.*

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