Nikki Paschall Named Director Of Marketing For HDA Truck Pride

Nikki Paschall Named Director Of Marketing For HDA Truck Pride

In her new role, Paschall will be responsible for the marketing staff, event planning, branding, end user programs, supplier marketing partnerships and the reinvigoration of the organization’s internal young executives group, DRIVE.

HDA Truck Pride (HDATP) has announced the promotion of Nikki Paschall to director of marketing. Paschall has worked for HDATP for six years, most recently serving as marketing programs manager. In her new role, Paschall will be responsible for the marketing staff, event planning, branding, end user programs, supplier marketing partnerships and the reinvigoration of the organization’s internal young executives group, DRIVE.

Paschall also is responsible for the launch of the redesigned HDA Truck Pride University – a full learning management system that will be rolled out this spring, complete with interactive course content, assignments, trackability and certification.

Paschall serves on the board of GenNext HD, the Young Alumni Council of Northwood University and is a proud member of the Northwood 100; a group of 100 alumni who meet semi-annually to distribute funds to student organizations on campus.

Paschall also is an inaugural winner of the Truck Parts and Service “4 Under 40 Award,” an award given to recognize outstanding personal growth, corporate achievement and industry contributions to the heavy-duty aftermarket prior to the age of 40.

Paschall holds a B.B.A. in Automotive Marketing and Business Management from Northwood University.

You May Also Like

Stoneridge Appoints Chief Technology Officer

Most recently, Troy Cooprider was VP of global technology, responsible for leading product innovation, advanced engineering and technology strategy.

Stoneridge Appoints Chief Technology Officer

Stoneridge, Inc. announced the appointment of Troy Cooprider to the position of chief technology officer. Cooprider will set the company's strategic technology and product roadmaps, and support future innovation and growth through oversight of the global engineering function, the company said.

Most recently, he was vice president of global technology at Stoneridge, responsible for leading product innovation, advanced engineering and technology strategy.

MBE Group Promotes Gretchen Bennett to Account Manager

Bennett will support strategic initiatives for clients, including media relations, event management, content development and more.

MBE Group Promotes Gretchen Bennett to Account Manager
Advance Auto Parts Appoints Three New Independent Directors

With the appointments, the company’s board will temporarily expand to 12 directors.

Advance Auto Parts
Marelli Names EVP/President of Automotive Lighting & Sensing

Frank Huber assumed this role effective March 1.

Marelli Names EVP/President of Automotive Lighting & Sensing
Monro, Inc. Appoints Vice President Human Resources

Jack Heisman assumed this post, effective immediately, and will also oversee Monro’s corporate communications department.

Monro, Inc. Appoints Vice President Human Resources

Other Posts

ChargeLab Expands Leadership Team with Two Hires

ChargeLab appointed Kevin Alfred as vice president of finance, and Ariel Maidansky as head of growth.

ChargeLab Bolsters leadership team with two hires
MEMA Aftermarket Suppliers Forms New CEO Council

The council brings together executives from the automotive, commercial vehicle and remanufacturing sectors.

HDA Truck Pride Member Southside Trailer Service Expands

The company acquired PBS Brake & Supply in Syracuse, NY.

HDA Truck Pride Member Southside Trailer Service Expands
Piedmont Lithium Appoints New Board Director

Currently the chair and CEO of Cumberland Additive, Inc., Hickton was appointed to the Piedmont board effective March 14.