HDA Truck Pride (HDATP) has announced the promotion of Nikki Paschall to director of marketing. Paschall has worked for HDATP for six years, most recently serving as marketing programs manager. In her new role, Paschall will be responsible for the marketing staff, event planning, branding, end user programs, supplier marketing partnerships and the reinvigoration of the organization’s internal young executives group, DRIVE.
Paschall also is responsible for the launch of the redesigned HDA Truck Pride University – a full learning management system that will be rolled out this spring, complete with interactive course content, assignments, trackability and certification.
Paschall serves on the board of GenNext HD, the Young Alumni Council of Northwood University and is a proud member of the Northwood 100; a group of 100 alumni who meet semi-annually to distribute funds to student organizations on campus.
Paschall also is an inaugural winner of the Truck Parts and Service “4 Under 40 Award,” an award given to recognize outstanding personal growth, corporate achievement and industry contributions to the heavy-duty aftermarket prior to the age of 40.
Paschall holds a B.B.A. in Automotive Marketing and Business Management from Northwood University.