Nic Moncher Named Head of Marketing for Hoosier Racing Tire

Nic Moncher Named Head of Marketing for Hoosier Racing Tire 

Moncher brings years of marketing experience, working with several major racing teams based in North Carolina.

Hoosier Racing Tire, one of the world’s largest manufacturers of racing tires, has named Nic Moncher to head up the newly established marketing department.

Moncher will be responsible for developing business plans that support the company’s strategic targets, supporting sales concepts and expanding promotional marketing strategies to drive growth. In addition, he will help with overall brand development and strengthening of the brand in the global marketplace.

Moncher holds a degree in Business Management with a concentration in Marketing and Communications from Belmont Abbey College. He also brings many years of marketing experience in the racing industry working with several major racing teams based in North Carolina.

“I am excited about the appointment of Nic. I am convinced he will further advance our marketing vision and ambitious growth plan,” said Joerg Burfien, president and CEO of Hoosier Racing Tire Corp. “Nic’s history in the motorsports industry and passion for racing is the perfect combination to accelerate our brand development and marketing initiatives.”

“I’m honored to be joining the Hoosier Racing Tire family and becoming part of the world’s largest manufacturer of racing tires,” said Moncher. “Over the years their storied brand has become synonymous with racing. I am excited about having the opportunity to drive this brand globally.”

Today, Hoosier Racing Tire is one of the largest race tire manufacturers in the world, producing more than 1,000 different tire specifications. The company has its own state-of-the-art, fully integrated production facilities, recently adding a high-tech mixing plant, with enough capacity to produce not only for Hoosier Racing Tire, but to have the ability to produce rubber for additional entities as well as a model sales and distribution network. 

You May Also Like

AAM Group Names David Garmenn to Dual Roles

Garmenn will serve as president of EPGI and vice president of Engine Pro.

DAVID GARMENN

The AAM Group announced it selected David Garmenn to serve as the president of Engine Pro Group, Inc. and vice president of Engine Pro.

“David’s experience and accomplishments well-recommended him for the roles we needed him to fill,” said AAM President Tim Odom. “We are thrilled to have someone of his qualifications and insight to help lead EPGI and Engine Pro into the future.”

MPA Appoints Industry Veteran to Brakes Team

The company announced the appointment of Dan Lelchuk as a director of business development for brake products.

MPA Appoints Industry Veteran to Brakes Team
Former Firestone Exec, Grandson of Harvey S. Firestone Dies

Kimball Curtis Firestone, 90, a former executive of the tire company founded by his grandfather Harvey S. Firestone and the long-time proprietor of a popular Maryland restaurant, died on Monday, June 3, at his home in Middletown, Maryland.

Kimball-C.-Firestone
Michelin Appoints Matthew Cabe President, CEO

Cabe succeeds Alexis Garcin, whose next position within Michelin will be announced at a later date.

Michelin Matthew Cabe
Lucid Appoints Lisa Lambert to Board of Directors

Lambert currently serves as chief investment officer, private markets at the George Kaiser Family Foundation.

Lisa-M.-Lambert-Lucid-Board-of-Directors

Other Posts

EVgo Names First Chief People Officer

Keith Hutchison brings over two decades of experience working in human resources within the energy and EV sectors.

EVGo-Chief-People-Officer
DMA Industries Announces New VP of DC Operations

George Evanego has over two decades of leadership and operational expertise in warehouse and logistics management.

DMA VP DC Operations
Schaeffler Appoints New Head of Investor Relations

Schaeffler AG announced two important leadership changes within the management level directly below the Board of Managing Directors, effective June 1, 2024.

Schaeffler promotions
Joel Ayres Retires as Executive Director of AACF

Ayres’ retirement comes after 9 years in the role of Executive Director.