Hoosier Racing Tire, one of the world’s largest manufacturers of racing tires, has named Nic Moncher to head up the newly established marketing department.
Moncher will be responsible for developing business plans that support the company’s strategic targets, supporting sales concepts and expanding promotional marketing strategies to drive growth. In addition, he will help with overall brand development and strengthening of the brand in the global marketplace.
Moncher holds a degree in Business Management with a concentration in Marketing and Communications from Belmont Abbey College. He also brings many years of marketing experience in the racing industry working with several major racing teams based in North Carolina.
“I am excited about the appointment of Nic. I am convinced he will further advance our marketing vision and ambitious growth plan,” said Joerg Burfien, president and CEO of Hoosier Racing Tire Corp. “Nic’s history in the motorsports industry and passion for racing is the perfect combination to accelerate our brand development and marketing initiatives.”
“I’m honored to be joining the Hoosier Racing Tire family and becoming part of the world’s largest manufacturer of racing tires,” said Moncher. “Over the years their storied brand has become synonymous with racing. I am excited about having the opportunity to drive this brand globally.”
Today, Hoosier Racing Tire is one of the largest race tire manufacturers in the world, producing more than 1,000 different tire specifications. The company has its own state-of-the-art, fully integrated production facilities, recently adding a high-tech mixing plant, with enough capacity to produce not only for Hoosier Racing Tire, but to have the ability to produce rubber for additional entities as well as a model sales and distribution network.
