NGK Spark Plugs (U.S.A.), INC. received the XL Parts – Category Management of the Year Award at the XL Parts annual open house in Houston.
One of three awards presented at the open house, NGK was recognized for its collaboration, partnership and analysis which combined their Spark Plug and Blended O2 programs and market data to create an optimum inventory for XL. By implementing NGK’s program suggestions, XL Parts was able to eliminate duplication and utilize that investment and shelf space for additional coverage.
“We are pleased to present NGK with the 2019 Category Management award,” stated Esperanza Izquierdo – XL Parts, VP of merchandising & marketing. “NGK has demonstrated collaborative partnership, providing data and analysis support to maximize revenue thru inventory optimization. Timely and comprehensive category updates supported by NGK’s robust category and product management capabilities have brought double digit growth to the categories in which they participate.”
“The results from this multi-pronged approach were truly amazing,” said Ben Epstein, NGK zone manager – East. “Through a combination of shared data, collaborative activities and promotional events, the way has been paved for a successful and long-term partnership for both organizations.”