RESTON, VA — Nextel Communications entered into the second phase of its NASCAR NEXTEL Cup Series advertising campaign on Sunday, May 30, during the Coca-Cola 600 at Lowe’s Motor Speedway in Charlotte, N.C.
Nextel unveiled two television spots featuring series champions Jeff Gordon and Matt Kenseth and their No. 24 and No. 17 racing teams, respectively. Gordon and Kenseth have won a combined five races during the 2004 NASCAR NEXTEL Cup Series season.
“Integrating the NASCAR sponsorship into our advertising campaign has been one of our key priorities and a highly visible way to broaden awareness of the sport,” said Mark Schweitzer, senior vice president of marketing for Nextel. “We began our campaign in January by consciously paying tribute to the history and heritage of the sport. From there, we placed the stars of NASCAR in light-hearted situations where audiences can see that we have a sense of humor and that we are fans, too. With these new spots we continue to include the drivers and show how our technology can help NASCAR drivers and teams get things done.”
Both commercials will run primarily on FOX, NBC, TNT and SPEED Channel as well as appear on Nextel Vision jumbotrons located at the race track.
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