Nextel Debuts TV Spots with Gordon and Kenseth - aftermarketNews

Nextel Debuts TV Spots with Gordon and Kenseth

Nextel Communications entered into the second phase of its NASCAR NEXTEL Cup Series advertising campaign on Sunday, May 30, during the Coca-Cola 600 at Lowe's Motor Speedway in Charlotte, N.C. Nextel unveiled two television spots featuring series champions Jeff Gordon and Matt Kenseth and their No. 24 and No. 17 racing teams, respectively.

RESTON, VA — Nextel Communications entered into the second phase of its NASCAR NEXTEL Cup Series advertising campaign on Sunday, May 30, during the Coca-Cola 600 at Lowe’s Motor Speedway in Charlotte, N.C.

Nextel unveiled two television spots featuring series champions Jeff Gordon and Matt Kenseth and their No. 24 and No. 17 racing teams, respectively. Gordon and Kenseth have won a combined five races during the 2004 NASCAR NEXTEL Cup Series season.

“Integrating the NASCAR sponsorship into our advertising campaign has been one of our key priorities and a highly visible way to broaden awareness of the sport,” said Mark Schweitzer, senior vice president of marketing for Nextel. “We began our campaign in January by consciously paying tribute to the history and heritage of the sport. From there, we placed the stars of NASCAR in light-hearted situations where audiences can see that we have a sense of humor and that we are fans, too. With these new spots we continue to include the drivers and show how our technology can help NASCAR drivers and teams get things done.”

Both commercials will run primarily on FOX, NBC, TNT and SPEED Channel as well as appear on Nextel Vision jumbotrons located at the race track.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

After a successful partnership in 2023, Dayco industrial and aftermarket industries, announces Tony Stewart Racing (TSR) has signed on to use its blower belts again during the 2024 NHRA Mission Foods Drag Racing Series. Both Matt Hagan, 4-time Funny Car champion, and Tony Stewart, NASCAR, INDYCAR and USAC Champion, will compete in their respective categories using Dayco blower belts on the track. 

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop
MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Other Posts

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.

Gates Launches CVT Belt for Off-Road Vehicles

Gates has expanded its G-Force product portfolio with the WorkHorse CVT belt for UTVs and ATVs.

GATES WORKFORCE
Nitro Gear & Axle Unveils New HQ in Denver

The new headquarters allows the company to provide more efficient service to customers and their vehicles.

Nitro Gear & Axle