Nexen Tire America, Inc. announced its Roadian HTX 2 tire has received the main award in the product design category of the iF Design Awards 2023 competition held recently in Germany.
The iF International Forum Design GmbH, based in Hanover, Germany, is the oldest independent-design organization and annually bestows the iF Design Award on the best design results. Around 11,000 entries from 56 countries competed for the award, which was chosen by a panel of 133 judges comprised of experts from each country, Nexen Tire says.
The award-winning Roadian HTX 2 tire this year improves snow-traction and mileage-performance when compared to competitive products, according to Nexen Tire. It improves tread-grip and handling-performance even in snowy conditions, the result of its 3D-sipe technology that increases traction, Nexen Tire adds. The cooling-pin design used on the shoulder block effectively releases heat generated during driving, increasing tire durability even in high-speed driving environments and allowing for more stable driving.
Sidewalls have different themes on the inside and outside, giving customers the option to install sidewall designs that suit their preferences, according to Nexen Tire.
“Design is an important aspect when it comes to tire design,” said a Nexen Tire representative. “We will continue to develop products through unique designs and unrivaled technology to enhance our brand value.”