Nexen Tire America, Inc., announced it is sponsoring the Never Ride Stock (NRS) Experience at the New York International Auto Show (NYIAS), April 14-16. Located in the special events hall of the Jacob Javits center, Nexen Tire is one of four premier sponsors of the NRS Experience and is the exclusive rally sponsor this year.

The Nexen Tire-hosted NRS rally, which took place on April 12, started at NRS’ flagship location in Staten Island, New York, and finished at the freight entrance of the Jacob Javits Center. Attendees received Nexen Tire promotional shirts embroidered with “SPONSORED BY NEXEN,” featuring the purple Nexen logo on the right sleeve. Last year, more than $15M worth of customized vehicles attended the NRS Experience at the NYIAS and this year is projected to bring even more. This year, more than 120,000 visitors are expected to visit the 60,000 sq.-ft. space where Nexen will be located, according to Nexen Tire.

“Nexen Tire is honored to partner with Never Ride Stock as its exclusive rally sponsor this year,” said Jason Yard, marketing director for Nexen Tire America, Inc. “We share the same passion and enthusiasm for modifying cars as our customers, and we’re excited to see such a massive event come together in a unique space. Nexen Tire is one of only four premier sponsors at the NRS Experience and is on the stage with some of the largest names in the industry.”