GAIN Aftermarket, a full-service marketing firm, has developed a special AAPEX 2022 edition of its “RoadShow Roadmap” guide to trade show success. It is available as a free download for at www.gainaftermarket.com. With AAPEX 2022 being the first fully attended version of the show since 2019, exhibitors will want to make the most of their investment at the at the Sands Expo in Las Vegas, Nov. 1-3.
“The RoadShow Roadmap helps exhibitors think holistically about show planning, client experience and post-show strategy,” said Steve Durning, partner and creative director at GAIN Aftermarket. “In the Roadshow Roadmap we’ve pulled from many years of experience in optimizing trade show effectiveness for parts manufacturers and suppliers,” added Arnie Fox, partner and marketing director at GAIN.
Just a few of the topics covered are:
- clarifying exhibitor goals and getting the show booth team on board
- promotional display and media buying opportunities
- using public relations effectively
- evaluating booth rental vs. purchase choices