FARMINGTON HILLS, Mich. — More new product launches, “green” vehicles, exhibitors and educational sessions have been added to The Work Truck Show 2009 and 45th Annual National Truck Equipment Association (NTEA) Convention. The Work Truck Show 2009 will be held March 4-6, (Convention starts March 3) at the McCormick Place West Building in Chicago.
The event draws thousands of fleet managers, truck dealers, equipment distributors, upfitters and manufacturers from throughout North America and beyond to check out the work truck industry’s latest product and technology developments, get expert advice and learn how to improve their operations. The Work Truck Show brings together new vocational trucks, equipment and related products from more than 440 companies across 500,000 square feet of exhibit space. The educational component provides more than 40 industry-specific training courses, including four in-depth Special Sessions: “Green Truck Summit,” “Upfitting Equipment on 2010 Emission-compliant Truck Chassis,” “Fleet Management Symposium” and “From Tactical to Practical: A Playbook for Identifying Profitability and Survivability.” A new session has been added to the curriculum for Wednesday, March 4. “NTEA: State of the Industry Overview” will provide insights into the current economic climate and its impact on vocational truck demand.
More than 60 companies have announced that they will introduce new products at the show, including Dodge, Ford Commercial Truck, International Truck, Miller Electric Mfg. Co., Nissan North America and Supreme Corporation. Many exhibitors with new products are identified in the show directory and on show signage with a “New Product Spotlight” logo.
Some exhibitors are new to The Work Truck Show, as well: 56 are exhibiting for the first time.
The Green Truck Summit, sponsored by International Truck, provides up-to-date information on hybrid and alternative fuel options for work trucks. The Summit is the industry’s foremost education forum for real-world application of the “green” revolution as it impacts commercial trucks. This Special Session will be held on Tuesday, March 3 from 9 am4:30 pm. A ticket is required.
During show hours on March 4 and 5, Work Truck Show attendees can test-drive new hybrid and alternative fuel commercial vehicles as part of the Green Truck Ride-and-Drive. Participation is free and sign up is available on-site.
For more information, and to register, go to: www.ntea.com.