German oil and additive specialist LIQUI MOLY has a new director for its increasingly important export business: Salvatore Coniglio. He previously served as the deputy export director.

In its domestic market of Germany, LIQUI MOLY now has such a strong position that further growth can only be achieved in small steps, the company says. The export business, which is already responsible for significantly more than half of sales today, therefore holds even greater importance to the company, says Coniglio.

“We want to transfer the successful model of Germany to other countries,” said Coniglio. This includes a wide selection of roughly 4,000 automotive chemical products and plans for more countries to be added to the more than 120 existing export markets.

Coniglio joined LIQUI MOLY in 2001 and has been deputy export director for more than 10 years. In his new position, he follows CEO Ernst Prost. Prost provisionally took over management of the export department in 2016.

“Salvatore Coniglio knows the company inside and out,” said Prost. “He is the right man to keep LIQUI MOLY on an international road to success and to keep up with the many big oil companies in our competition.”