NASCAR and iRacing.com have announced a new partnership agreement that will grant the Massachusetts-based developer of PC-based racing simulations as the “official simulation partner of NASCAR.”
The deal will serve to elevate a decade-plus licensing relationship to official partner status, as the two organizations work to promote the various eNASCAR series, which live on the iRacing platform. The pair also are collaborating on initiatives designed to have far-reaching implications on the future of NASCAR — including the design of new and proposed NASCAR race tracks, collaboration and technical support on the NASCAR NextGen race car project, the creation of sim racing-oriented content for NASCAR Digital Media channels, and the use of iRacing as a training tool for NASCAR’s Drive for Diversity class.
“NASCAR fans know and love iRacing for their accomplishments in the development of virtual racing series, but what many may not realize is that the company is so much more than just an esports partner,” said Tim Clark, senior vice president and chief digital officer, NASCAR. “iRacing is a full-on technology partner in every sense of the word, and their best-in-class simulation and engineering capabilities are helping us innovate across multiple layers of our business– whether that be in designing new race tracks, developing new race cars, creating compelling digital content, or providing a virtual training ground for the next generation of NASCAR stars.”