Emerging electric vehicle manufacturer Mullen Automotive, Inc. announced the hiring of Ronald Dixon as general manager of government sales with a focus on U.S. government vehicle procurement programs.
Mullen says Dixon’s focus will be centered on establishing Mullen’s EV lineup within the overall federal fleet procurement process. Mullen’s lineup includes Commercial Class 1-3 EVs and Bollinger Motors, which features both the B1 and B2 electric SUV trucks and Class 4-6 commercial offerings.
Dixon brings 42 years of automotive experience, including over 20 years leading General Motors’ Federal Government Fleet Sales Team. Leading all aspects of bidding, contract approvals and price negotiations, Dixon was responsible for selling over 500,000 units to the U.S. federal government over the course of his career.
“Bringing on a seasoned government sales expert like Ron aligns perfectly with Mullen’s 100% EV product portfolio and the federal government’s desire to significantly increase their fleets with electric vehicles,” said John Schwegman, chief commercial officer of Mullen Automotive.
The Biden Administration issued an executive order in 2021 focused on revitalizing the U.S. government’s EV program, requiring the replacement of the government’s entire fleet of about 650,000 vehicles with American-made EVs. Currently, approximately 1% of the federal fleet consists of EV vehicles.
“This was a strategic move on our part to bring Ron in and open the door to government fleet sales opportunities,” said David Michery, CEO and chairman of Mullen Automotive. “His experience is a perfect match for us and our vision for commercial EV sales success.”