Direct mail provider Mudlick Mail posted double-digit gains in both sales and customers in 2017, marking the eighth consecutive year of revenue growth for the company. The company’s customer base now stands at more than 11,000, a more than 10-fold increase over the past five years.
The company’s production also jumped from 2016 to 2017, with Mudlick mailing 150 million more pieces of mail last year, 16 million more than the previous year.
“We are proud to have sustained our growth after a decade in business and credit our unique approach to direct mail for our continued success,” said Mudlick Mail President Tim Ross. “We treat our customers as partners and work closely with them to help them achieve their advertising goals.”
Last year, Mudlick expanded its outreach to more small, independent business owners, who often struggle with how to advertise effectively. Demand for services from that segment of the market helped fuel the company’s gains in 2017. Mudlick also is serving a wider array of industries than when it initially launched, ranging from automotive repair, HVAC, fitness, dental to political campaigns.
While forging strong relationships with smaller companies, the company also formed partnerships with select powerhouses last year, including AAMCO and Bridgestone/Firestone. In addition, the company continues to form affiliations with key associations, including the American Dental Support Organization (ADSO) and NEXSTAR (Independent Residential Contractors Network).
