ACWORTH, Ga. Mudlick Mail, a provider of direct mail services for auto repair shops, has forged an agreement with CARQUEST Auto Parts to offer a direct mail program exclusively for the company’s TECH-NET Professional Auto Service network. The program is designed to help TECH-NET members reach new customers and grow their businesses.
Under the agreement, CARQUEST will promote the Mudlick Mail program to the TECH-NET network, which includes 5,000 members throughout North America. Those members will have access to a comprehensive program that includes market analysis, design services, printing, labeling and postage. In addition, Mudlick Mail will make available a free tracking telephone number to help TECH-NET members ensure that all inbound leads generated by their direct mail campaigns are captured correctly.
Mudlick Mail also will offer TECH-NET members free access to its learning center, which features webinars, training videos and other resources designed to help auto repair shop owners make the most of their advertising programs.
Established by CARQUEST Auto Parts in 1997, TECH-NET Professional Auto Service provides independently owned service centers real-world solutions to help market and service customers’ vehicles.
“We are always searching for innovative tools to help TECH-NET members drive traffic to their stores,” said Roger Smith, CARQUEST director of professional markets. “We believe that Mudlick Mail’s direct programs fit the bill, providing a strategic and cost-effective way for shop owners to develop new leads and increase sales.”
Mudlick Mail says its direct mail programs are unique because they allow repair shop owners to target customers by income, geographic area and even vehicle make. Using this approach, some of Mudlick Mail’s customers have increased their business by as much as 40 percent, according to the company.
“We know that shop owners are busy running their businesses, so we’ve designed our program to be completely turn-key. We’re here to help with everything from building the right target list to developing a compelling offer,” said Mudlick Mail President Tim Ross.