Direct marketing firm Mudlick Mail is launching a new direct mail marketing system specifically designed for the franchise market. The company says the system provides franchisors with a reliable marketing infrastructure for their franchise owners, enabling them to convert more leads into customers and increase sales.
“This isn’t just a direct mail campaign service; this is a complete system that is helping to improve my business,” said Rissy Sutherland, chief operating officer of Honest-1 Auto Care, which has tested the system with its franchisees.
The franchise marketing package represents a new product line for Mudlick Mail, which has previously marketed directly to individual business owners in a variety of industries. The new marketing system provides a holistic solution for franchisors, enabling them to positively impact nearly every aspect of a franchisee’s business. For example, franchisees unsure about who to market to, can rely on Mudlick Mail’s market research, which will identify the best potential customers in a franchisee’s geographic area. The company also will help develop promotions most likely to generate a strong response, create compelling postcard designs and manage mailings.
Once a campaign is complete, Mudlick Mail’s analytics offer insight into how well the campaign performed and allow franchisors to evaluate how well inbound calls from leads were handled. The company can then use this data to help franchisors better train franchisees, set future marketing budgets and better assess their royalty flow.
As part of its new system, Mudlick Mail also offers a number of value-added services, including:
- Assistance with budget forecasting
- Proprietary system for order tracking
- Secured access to campaign invoices and payments
- Regional/system-wide webcasts to facilitate information sharing
- Individual strategy development for each market
By using one vendor to manage all aspects of the direct marketing program – from conception to delivery and analysis – franchisors will reduce expenses and administrative time by as much as 25 percent, according to Mudlick Mail.
“We want to be the preferred vendor for direct mail and we believe the comprehensive package of services we provide will make us an attractive option for franchisors searching for an easy-to-implement marketing solution,” said Mudlick President Tim Ross.
Mudlick Mail will be offering free mailings for a limited time to certain franchisors who qualify. For more information, visit mudlickmail.com/franchise.
