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Motormite/Dorman Distributes 180,000 Wheel Nut Torque Specification Posters

Motormite/Dorman has successfully tapped into a new venue for providing technical information to service dealers while simultaneously promoting its new products. In May, Motormite/Dorman distributed more than 180,000 Wheel Nut Torque Specification Posters in a number of aftermarket trade publications. According to Bill Hanvey, vice president of marketing for Motormite/Dorman, the dual-purpose poster was met with positive response.

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COLMAR, PA — Motormite/Dorman has successfully tapped into a new venue for providing technical information to service dealers while simultaneously promoting its new products.

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In May, Motormite/Dorman distributed more than 180,000 Wheel Nut Torque Specification Posters in a number of aftermarket trade publications. According to Bill Hanvey, vice president of marketing for Motormite/Dorman, the dual-purpose poster was met with positive response. “The torque poster serves two purposes: to promote the safety aspect of using proper torque specifications when installing wheel hardware, and reinforcing to the service dealer part categories that Motormite/Dorman now makes available in the aftermarket,” said Hanvey.

The front side of the poster is a guide for the service dealer to help them find the right wheel nut torque specifications for a given make/model car or light truck. Applications are color-coded to match the torque stick colors. The reverse side of the poster pictures various hard part product lines that Motormite/Dorman has introduced into the aftermarket, such as plastic intake manifold kits, fluid line assemblies and rear axle shaft kits that were previously only available at the OE dealer.

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To learn more about Motormite/Dorman, a division of R&B, go to: www.MotormiteDorman.com.

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