COLMAR, PA — Motormite/Dorman has successfully tapped into a new venue for providing technical information to service dealers while simultaneously promoting its new products.
In May, Motormite/Dorman distributed more than 180,000 Wheel Nut Torque Specification Posters in a number of aftermarket trade publications. According to Bill Hanvey, vice president of marketing for Motormite/Dorman, the dual-purpose poster was met with positive response. “The torque poster serves two purposes: to promote the safety aspect of using proper torque specifications when installing wheel hardware, and reinforcing to the service dealer part categories that Motormite/Dorman now makes available in the aftermarket,” said Hanvey.
The front side of the poster is a guide for the service dealer to help them find the right wheel nut torque specifications for a given make/model car or light truck. Applications are color-coded to match the torque stick colors. The reverse side of the poster pictures various hard part product lines that Motormite/Dorman has introduced into the aftermarket, such as plastic intake manifold kits, fluid line assemblies and rear axle shaft kits that were previously only available at the OE dealer.
To learn more about Motormite/Dorman, a division of R&B, go to: www.MotormiteDorman.com.
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