Motor Supply Co. announced it is strengthening its leadership team with the addition of Tom Petersen as its new chief marketing officer (CMO). Petersen, who joined the organization in early February, will lead the company’s marketing strategy and initiatives to increase revenue and build brand presence within the automotive aftermarket industry.

Petersen brings more than 20 years of experience in strategy and innovation from his eCommerce and retail career to the Motor Supply Co. team. He previously served as vice president of merchandising at GameStop during the post-pandemic retail boom. Before his time with GameStop, he worked on leadership teams with top e-commerce giants such as Wayfair, Chewy, Zulily, and Boxycharm, driving significant revenue growth through his work in each respective company’s marketing and merchandising departments.

“We are thrilled to have Tom join us,” said John Wiesehan III, president and CEO of Motor Supply Co. “We are always striving to provide our customers with the best experience technology can provide. We were seeking a world-class leader to elevate our marketing efforts – someone who understands changing markets and isn’t afraid to take new approaches to get the job done. Tom understands how important the customer is and how important it is to adapt our solutions and approach to their needs through technology. His successful track record within startups and rapidly changing business environments will give us the speed and skills needed to support our continued growth.

“Motor Supply Co. is experiencing rapid growth, and my roles within previous leadership teams lend themselves to achieving success in that mode. I’m looking forward to the upward changes I see coming, and I’m confident we have the team to make that happen,” Petersen commented.