MIAMI – LeaseTrader.com, one of the nation’s most popular online marketplaces for car leases, reports a growing number of women using the company’s peer-to-peer (P2P) marketplace as a way to shop for a vehicle lease.
 
A significant portion of feedback collected by LeaseTrader.com indicates its women customers prefer to shop for a vehicle by working directly with another consumer because the P2P method removes the car dealer and sales person from the equation. In fact, avoiding the dealer sales environment was the leading reason women used the online marketplace (88.3 percent of the time) according to LeaseTrader.com.
 
“Car dealerships have made improvements over the years in adjusting their retail sales environment to be more in tune with women’s interests and preferences for the car buying process,” said Delia Passi, CEO of WomenCertified.com. “Many dealerships still have a long way to go in meeting women’s expectations, however, even though women are the primary influencers of auto sales. For this reason many woman are deciding to break the traditional car buying mold and are finding success in connecting with others on the Internet to find their next vehicle of choice.”
 
LeaseTrader.com’s online lease transfer marketplace connects a person wanting out of an unwanted car lease contract with a credit-qualified individual looking to pick up the remaining portion of the lease. The exiting party is able to walk away from the lease contract without harm to their credit while the incoming person gets a short-term lease with low monthly payments. The customer base is able to negotiate directly with other consumers and then facilitate the transfer with the assistance of a LeaseTrader.com account representative.
 
LeaseTrader.com has experienced annual growth in its women customer base and today roughly 43.8 percent of its transactions are processed via women either transferring out of or into an auto lease, up from 32.4 percent in 2007.