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More Sponsors Sign On to Support Inaugural Aftermarket Women’s Business Summit

This event, hosted by the Car Care Council Women’s Board, will be held during AAPX 2011.


BETHESDA, Md. – The Car Care Council Women’s Board (WB) is recognizing aftermarket companies that have signed on as early sponsors of the inaugural WB Aftermarket Women’s Business Summit, scheduled for Nov. 1-3 in Las Vegas, during the Automotive Aftermarket Products Expo (AAPEX). Current 2011 sponsors for the event include: Advance Auto Parts, Tenneco, BWD, Castrol, Dayco, Bosch, Polk, Continental, KYB and Mitchell 1.


“On behalf of the Women’s Board, I’d like to thank everyone who is supporting this dynamic, first-time event,” said WB President Ruth Ehlinger, AAA. “We are so excited to be originating such an outstanding event, an unprecedented opportunity for women in the industry to network, learn and gain insight on achieving business success, as well as offering them a dynamic AAPEX experience, and these companies are helping make it happen.”

Attendees of the summit will include female shop owners and managers, and the day-and-a-half event will feature sessions covering such topics as: keeping customers for life; case studies of successful efforts to attract female customers in other major industries; the importance of brand integrity; and recruiting and creating teams that bring prosperity to your business. A panel discussion of successful women in the industry, as well as the Women’s Board reception and AAPEX show floor tours, will also be featured for summit attendees.


There are three levels of summit sponsorship available: Diamond ($10,000), Emerald ($5,000) and Ruby ($3,000). Other general WB sponsorships also are available at a variety of levels, to support this and other WB programs and activities, including the WB scholarship program, recruitment and retention of women in the industry and the board’s consumer education outreach.

Companies and organizations interested in sponsoring the WB can contact the board at [email protected], or by calling 240-333-1019.

For complete information on the summit, including a draft agenda, or for more information on WB sponsorship, visit



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