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Monro Muffler Brake Announces Corporate Name Change; Adds New Board Directors

The name change represents a milestone in the company’s history, as Monro celebrates its 60th anniversary and crosses the $1 billion sales mark for the first time this year.


Monro Inc., a leading provider of automotive undercar repair and tire services, has announced the appointment of John Auerbach and Lindsay Hyde to its board of directors, effective Aug. 15.

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Auerbach brings extensive knowledge and operational experience in digital marketing and ecommerce to Monro, having served in a number of leadership and advisory roles for retail and ecommerce companies. Auerbach is the founder and chairman of Eloquii, a digitally-native direct-to-consumer women’s fashion brand. For the past five years, he also has been a partner of Auerbach Advisers, a digital advisory firm focused on retail clients. Auerbach previously served as the senior vice president of digital and global e-commerce of Kate Spade & Co. In addition, from 2012 to 2016, Auerbach was the international managing director of digital and e-commerce initiatives at Christie’s Inc., where he was responsible for launching the company’s e-commerce business globally. Prior to joining Christie’s, Auerbach served as a member of the founding team of Gilt Groupe and the president of Gilt’s men’s business. Auerbach holds a Bachelor of Arts degree from Duke University and a Master of Business Administration degree from the Columbia Business School.


Hyde brings significant experience in service delivery, an entrepreneurial approach and strong commitment to community engagement to Monro. She is the founder and CEO of Baroo, a provider of pet-related amenities in multifamily communities in large urban markets across the U.S. Prior to founding Baroo, she was the founder of Strong Women, Strong Girls, a nationally recognized mentoring organization, serving as executive director from 2004 to 2012. Hyde has also served as an elected director of the Harvard Alumni Association and as a director of Coca-Cola Scholars Alumni Foundation, and currently serves as a Global Shaper with the World Economic Forum. She holds a Bachelor of Arts degree from Harvard University and an Master of Business Administration degree from the Harvard Business School.


Both Auerbach and Hyde were appointed to the company’s board of directors as Class 1 Directors, all of whom will be up for re-election by the company’s shareholders at the next annual meeting in August 2018. In addition, Auerbach and Hyde were both determined by the company’s board of directors to be independent within the meaning of the independent director standards of the Securities and Exchange Commission and the NASDAQ Stock Market Inc.

Robert Mellor, the company’s independent chairman, said, “We are pleased to have John and Lindsay join our board of directors. With John’s digital marketing and e-commerce expertise and Lindsay’s recognized expertise in service delivery, their experience and insights will be invaluable in guiding our company as we continue to execute on our long-term strategy and capitalize on the opportunities we see in the marketplace.”


In addition, at this year’s annual meeting of shareholders, held on Aug. 15, shareholders approved the proposal to change the company’s name from Monro Muffler Brake Inc. to Monro Inc. effective immediately. The name change represents a milestone in the company’s history, as Monro celebrates its 60th anniversary and crossed the $1 billion sales mark for the first time this year. This change reflects the evolution of Monro’s business model to providing a full range of high-quality automotive services and repairs, as well as tires to a broad range of customers. The name change will apply to its corporate entity only and will not affect any of the company’s store brand names.