Momentum Dynamics Corporation, a global leader in high-power wireless charging for electric vehicles, has appointed seasoned auto executive Michael McHale as head of communications & brand. McHale joins Momentum Dynamics as the company enters a period of rapid growth as it relocates to a purpose-developed facility in Malvern, Pennsylvania, in 2020 while also expanding operations to Europe.
McHale brings deep experience in the automotive industry to Momentum Dynamics, beginning his career as an engineer at Land Rover in the UK. In the U.S., McHale headed communications for the launch of the MINI brand and then worked on communications strategy for BMW NA before moving to Subaru as head of communications during the company’s decade-long run of consecutive sales records.
McHale Joined EV startup Rivian in 2018 and guided the successful media launch of the brand at the 2018 Los Angeles Auto Show and headed communications during significant investments in the brand from Amazon and Ford. McHale brings a strong understanding of branding and communications, including social media to Momentum Dynamics as the company enters its next phase of growth, spurred by upcoming business developments. He will lead media relations, brand development and social media for the decade-old company.
CEO Andrew Daga said, “We are at the beginning of an incredible period for Momentum Dynamics, propelled by an unprecedented transformation of the automotive industry and we are thrilled that Michael can bring his experience and drive to our communications and strategic business outlook.”
McHale said, “I have been in no doubt for some time now that the future of transportation is electric – and within that, the future of EV charging is wireless. Having seen Momentum’s technical leadership and imminent as well as long-term plans, I was thrilled to join the charge.”