OEConnection LLC (OEC), a leading automotive technology provider for original equipment manufacturers’ (OEM) distribution networks, will provide Mitsubishi Motors North America Inc. (MMNA) with CollisionLink, with MMNA naming the program: “Mitsubishi Ultra Conquest Program.”
MMNA becomes the 26th automotive OEM in North America, and the fifth in the past six months, to implement the CollisionLink solution to enhance their parts marketing program. CollisionLink is the industry’s leading collision parts procurement platform, allowing dealerships to offer eligible OEM parts at competitive prices to a national network of collision shops. Currently, CollisionLink provides coverage to all makes and all models of light-duty vehicles in North America.
“While Mitsubishi was testing numerous collision parts program pilots, CollisionLink delivered clear and immediate results with minimal disruption,” said Bill Lopez, OEC general manager, Collision. “With the largest collision shop procurement network in place and many strategic Mitsubishi dealers already onboard through CollisionLink, OEC was the obvious choice and the solution that made the most sense for Mitsubishi.”
“We knew we needed a turn-key solution to help our dealer partners provide price-competitive crash-parts, in order to ensure that repairs to Mitsubishi vehicles are done properly, and with the best possible parts. When evaluating all of the solutions that were on the table, we looked at who could provide immediate financial results with dealer-friendly workflow and pricing, while also bringing the Mitsubishi parts program to market the fastest,” said Scott Smith, vice president aftersales, for MMNA. “OEC was able to check all of the boxes on our end.”
Beginning in March 2020, all Mitsubishi dealers will have access to the Mitsubishi Ultra Conquest Program available through CollisionLink.