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Automotive Aftermarket Service and Repair

MAP Conference: Mitchell 1 on Electrification

Ben Johnson, director of product management, covered what shops should do to prepare for technologically advanced vehicles.


Ben Johnson, director of product management for Mitchell 1, presented “Preparing for Electrification” during the recent winter 2022 Automotive Maintenance and Repair Association (AMRA) Motorist Assurance Program (MAP) technical conference that was held at the Marriott Fort Lauderdale Airport in Dania Beach, Florida.

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During Johnson’s presentation, he covered the various types of electric vehicles (EVs), current forecast projections for their growth in the car parc, what types of services are being seen in repair facilities and anticipated maintenance needs, and what a shop should be doing now to prepare for these technologically advanced vehicles when they show up in their aftermarket service bays. He also discussed Mitchell 1’s recent focus on EVs and electrical diagnostic tools now included in their interactive wiring diagrams.    

“It was great to once again meet with the MAP membership,” said Johnson. “I applaud their proactivity in seeking knowledge about these vehicles so they’re better prepared to service them. A technician’s best tool is their experience and they simply don’t have a lot of experience yet with EVs. That’s why Mitchell1 has invested in recent technology advances in our ProDemand products – to provide the information these technicians will need as they encounter many of these technologies for the first time.”


Johnson is responsible for managing Mitchell 1’s portfolio of products for the motor vehicle industry. He maintains several ASE certifications and is a member of the Society of Automotive Engineers (SAE) International. He currently serves on the Auto Care Association’s Tool & Equipment and Emerging Technologies committees, and on the executive council at the Automotive Aftermarket Suppliers Association (AASA) Technology Council. He is a frequent presenter at industry events on the topic of ADAS and emerging automotive technologies.

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