Mitchell 1 Introduces New CRM Tool - aftermarketNews

Mitchell 1 Introduces New CRM Tool

The vehicle pages are automatically created for every customer that a repair shop has in its CRM database.

POWAY, Calif. – Mitchell 1 recently introduced, a new web-based loyalty service for Mitchell 1’s Customer Retention Marketing (CRM) users and their customers (vehicle-owners).

“ provides a shop’s customers with easy access to vehicle service history and scheduled service information, as well as the option to request appointments and print-out coupons,” said Chris Arden, Mitchell 1’s CRM product manager. “This is a great new tool that will benefit both CRM users and vehicle owners alike.”

The vehicle pages are automatically created for every customer that a repair shop has in its CRM database. The shop’s logo, coupons, hours of operation and other pertinent information are displayed on the site in a professional manner.

A shop’s customers will also have access to OnlineServiceAdvisor, a vehicle diagnostic tool created by Enprecis, a provider of consumer insight analytics. This new service is designed to reduce diagnostic time and improve the accuracy of traditional repairs.

“Mitchell 1 is proud to partner with Enprecis to offer this valuable new tool to the aftermarket industry,” said Arden. “The OnlineServiceAdvisor tool will help vehicle owners communicate clearly with their technician or service advisor in order to diagnose the problem and fix it correctly the first time. The web-based questionnaire covers everything from routine vehicle maintenance, brakes, transmission and drivetrain, to cooling and heating systems, and more.”

You May Also Like

RepairPal Launches Car Genius

Car Genius is staffed by RepairPal auto repair experts who provide advice and education on vehicle repairs and maintenance.

RepairPal announced it launched Car Genius, access to free auto advice before going to a shop, to select partners.

RepairPal says its automotive repair experts will answer questions and refer customers to a trustworthy, high-quality Certified RepairPal shop nearby. Car Genius, carrying the "Know Before You Go slogan," is free to RepairPal partners and their customers.

Three Options Offered for ASE Testing, Recertification

The winter registration period for the National Institute for Automotive Service Excellence (ASE) for testing and recertification is now open at 

asTech’s Patented ‘Rules Engine’ Now Available

It helps repairers affirm OEM and OEM-compatible scans for insurance carrier reimbursement.

Discount Tire Acquires 35 Acres in Phoenix for Future HQ

The company’s new corporate campus will house more than 1,100 employees.

Consumer Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

Other Posts

SimpleTire Lands Spot on Newsweek’s Best Online Shops List

SimpleTire links independent tire distributors across the country into one seamless e-commerce network.

Autel Issues Software Updates for MaxiSYS Ultra Tablet Series

Autel says the updates are aimed at increasing diagnostic speed and functionality, and expanding vehicle coverage.

Repairpal, Nationwide Report Partner on Consumer Car Repairs

Nationwide Report users can access 3,000+ shops and dealers in the RepairPal Certified network.

RoboTire Partners with Creamery Tire

Creamery has signed on to install additional RoboTire systems at two other locations in Pennsylvania.