Mitchell 1 Introduces New CRM Tool - aftermarketNews

Mitchell 1 Introduces New CRM Tool

The OwnerAutoSite.com vehicle pages are automatically created for every customer that a repair shop has in its CRM database.

POWAY, Calif. – Mitchell 1 recently introduced OwnerAutoSite.com, a new web-based loyalty service for Mitchell 1’s Customer Retention Marketing (CRM) users and their customers (vehicle-owners).

“OwnerAutoSite.com provides a shop’s customers with easy access to vehicle service history and scheduled service information, as well as the option to request appointments and print-out coupons,” said Chris Arden, Mitchell 1’s CRM product manager. “This is a great new tool that will benefit both CRM users and vehicle owners alike.”

The OwnerAutoSite.com vehicle pages are automatically created for every customer that a repair shop has in its CRM database. The shop’s logo, coupons, hours of operation and other pertinent information are displayed on the site in a professional manner.

A shop’s customers will also have access to OnlineServiceAdvisor, a vehicle diagnostic tool created by Enprecis, a provider of consumer insight analytics. This new service is designed to reduce diagnostic time and improve the accuracy of traditional repairs.

“Mitchell 1 is proud to partner with Enprecis to offer this valuable new tool to the aftermarket industry,” said Arden. “The OnlineServiceAdvisor tool will help vehicle owners communicate clearly with their technician or service advisor in order to diagnose the problem and fix it correctly the first time. The web-based questionnaire covers everything from routine vehicle maintenance, brakes, transmission and drivetrain, to cooling and heating systems, and more.”

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