Minimizer Sponsoring Bandits For 2nd Straight Year

Minimizer Sponsoring Bandits For 2nd Straight Year

Last year, the Bandits kicked off its inaugural season by running races in eight different states.

After seeing and experiencing the value firsthand, Minimizer has once again agreed to serve as the series sponsor for the Bandit Big Rig Series.

“It is a no-brainer,” said Steve Hansen, Minimizer director of marketing. “The Bandits are a huge spectacle and we’re along for the ride.”

Citing the branding, advertising and R&D opportunities, Hansen said Minimizer is excited to be a part of something fun.

“The Bandits draw kids and adults, young and old. It’s a diverse crowd, and practically every single person is connected to the heavy-duty trucking industry in some way,” said Hansen.

Last year, the Bandits kicked off its inaugural season by running races in eight different states. This year, only two of those tracks remain on the schedule, as the Bandits hope to introduce its event to countless new fans.

“Unfortunately, we can’t just scratch out ‘2017’ on last year’s schedule and replace it with ‘2018,’” said Jason Johnson, Bandit general manager. “We’re a grassroots start-up trying to create new fans.”

“We were really excited to see new tracks on the 2018 schedule,” said Hansen. “It gets our products in front of countless new eyeballs, which is what we want. And, we can appreciate the Bandits’ goal. We’ve been in business a while now, but a few decades ago, we were that start-up looking to build our brand.”

The first Minimizer Bandit Big Rig Series event of 2018 is at Mobile International Speedway on March 10.

Fans that are unable to attend events in person can watch the live stream on the Bandit Facebook page or the Bandit YouTube channel.

You May Also Like

Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

After a successful partnership in 2023, Dayco industrial and aftermarket industries, announces Tony Stewart Racing (TSR) has signed on to use its blower belts again during the 2024 NHRA Mission Foods Drag Racing Series. Both Matt Hagan, 4-time Funny Car champion, and Tony Stewart, NASCAR, INDYCAR and USAC Champion, will compete in their respective categories using Dayco blower belts on the track. 

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop
MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Other Posts

YANG Launches Annual Sponsorship Program

Now a year-round opportunity, the annual sponsorship program offers five tiers of engagement: Bronze, Silver, Gold, Platinum and Diamond.

Federated to Sponsor DIRTcar Nationals, World of Outlaws in 2024

Federated also will sponsor driver Logan Schuchart and Shark Racing this season.

Federated to Sponsor DIRTcar Nationals, World of Outlaws in 2024
Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Federated Adds More Races as World of Outlaws Title Sponsor

Federated will now be the title sponsor for the Placerville Speedway and Sharon Speedway races.