Midas Named No. 1 Auto Service Brand by Entrepreneur

Midas Named No. 1 Auto Service Brand by Entrepreneur

The car care brand is listed at number 31 in the overall top global franchises ranking.

Midas, the 66-year car-care brand and a subsidiary of TBC Corp., has been recognized as the No. 1 auto service franchise brand and listed in the 31st position of all global franchise brands on the 2022 Top Global Franchises Ranking by Entrepreneur magazine. The ranking evaluates franchise organizations in categories such as costs and fees, franchisee support, brand strength, financial strength and stability, in addition to international size and growth. 

“We are a growing, franchisee-focused organization,” said Lenny Valentino Jr., Midas vice president and general manager. “Midas has a lot to offer ambitious self-starters looking to go into business for themselves but not by themselves—a famous brand, a full range of high-demand services, including brand-name tires, compelling marketing, and an attractive package of financial incentives. This is an exciting opportunity.”

Launched in 1956, Midas was the first company to offer nationwide, lifetime-guaranteed brake service. Today’s Midas, which delivers a comprehensive menu of services in more than 2,000 locations worldwide, distinguishes itself through a number of customer-centric shop processes, including presenting a written estimate before doing any work and offering a view into the service bays in most locations. 

“We’re providing programs that point the way to a superior, five-star Google auto-service experience for customers,” said Valentino. “Everything we do is geared towards making Midas the place where consumers want to shop, where car-care professionals want to work … and where potential new franchisees want to own.” 

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