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Michelin Joins NTB Tire, Tire Kingdom To Support Charity

TBC created the Aligned in Hope partnership with Ronald McDonald House Charities (RMHC) in 2020.


TBC Corporation, the parent company to automotive maintenance and tire centers Tire Kingdom Service Centers and NTB Tire & Service Centers, announced that Michelin North America, a leading mobility company, will support Aligned in Hope, a partnership TBC created with Ronald McDonald House Charities (RMHC) in 2020.

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During the month of January, Michelin North America, headquartered in Greenville, South Carolina, will support Aligned in Hope with a donation. To support the general public at large, Michelin will also offer a $70 mail-in rebate with the purchase of four new Michelin passenger or light truck tires purchased from a participating NTB or Tire Kingdom location from Jan. 18-31.   

“We are honored to support Aligned in Hope and its mission to support children and families in need,” said Will Whitley, director of State, Local Government Affairs and Community Relations of Michelin North America. “Michelin is dedicated to driving our communities that we work and live in to a better future. Partnering with TBC in supporting the Aligned in Hope campaign further strengthens our ties to the communities we proudly work in.”  


RMHC helps families with ill or injured children stay together, and close to the medical care their child needs at leading hospitals worldwide. Aligned in Hope provides support to RMHC and its local Chapters through the following efforts: 

After leaving the hospital, RMHC families receive a special membership card offering lifetime discounts on tires and maintenance services at any Tire Kingdom and NTB Tire & Service Center in the United States.

Tire Kingdom and NTB Tire & Service Centers provide discounted services for Ronald McDonald House shuttle vehicles used to transport families.

The TBC companies provide discounted products used on the Ronald McDonald Care Mobile, which provides access to medical, dental and health care resources in communities where children need it most.


TBC Associates at more than 600 Tire Kingdom and NTB Service Centers have the opportunity to support local RMHC Chapters, further reinforcing the team’s commitment to making a difference in the lives of RMHC families.

“I would like to express my appreciation to NTB and Tire Kingdom for their continued support of RMHC through the Aligned in Hope campaign and extend our gratitude to Michelin for their generosity,” said Kelly Dolan, president and CEO, RMHC. “The support we receive allows us to continue to support children and their families as they fight to overcome medical hardships.”

An integral part of TBC and all business units spanning retail, franchise, wholesale, distribution, ecommerce and corporate shared services is corporate social responsibility (CSR). In fact, one of the company’s core values focuses on it — leave everything better. TBC Corporation has initiatives that are driven by the company as well as initiatives that are Associate-driven, all communicated to associates via a formalized program called TBC Driven To Give (#TBCDrivenToGive).


“We are honored that Michelin believes in the mission of Aligned in Hope,” said Erik R. Olsen, President & CEO, TBC Corporation. “Together we are working to support the communities where we work and live. This pledge by Michelin highlights the company’s ongoing commitment to its core values and we are proud to partner with Michelin on this initiative.”



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