Hamburg-based manufacturer MEYLE introduced product highlights and innovations for the independent aftermarket during the digital MEYLExperience over the past several weeks. After this year’s Automechanika Frankfurt was cancelled, MEYLE quickly organized an exclusive digital brand experience, which has just ended after running for eight weeks. Beginning on Sept. 8, the original start of Automechanika Frankfurt, customers and partners had the opportunity to explore impressive MEYLE highlights and themed worlds and speak personally to MEYLE experts in sales, marketing and the various product areas – all on the interactive, virtual platform of MEYLExperience 2020.
“The past several weeks have shown us that we can also inspire our customers through digital channels. The MEYLExperience has allowed us to bring the trade fair stand feeling to our customers and partners all over the world in a virtual format, as well as provide them with a platform on which to discuss key areas and topics in their markets with our MEYLE product experts and account managers. We want to continue exploiting the opportunities provided by digitization and expanding innovative tools such as the MEYLExperience in the future,” said André Sobottka, MEYLE board member in charge of Sales, Marketing and Communication, who’s thrilled with the success of MEYLExperience.
Throughout the event, MEYLE experts had more than 270 meetings with over 700 participants from all over the world. The trade fair feeling, which was recreated with a digital solution developed in-house using Microsoft Teams, helped to promote successful exchange during the event.
Product highlights and innovations for the independent aftermarket
The Hamburg-based manufacturer presented the latest product highlights as well as new developments and innovations from the world of MEYLE during the innovative, exciting and interactive MEYLExperience event. For example, the new MEYLE-PD cabin air filter was unveiled during the MEYLExperience: the high-quality filter media with specially impregnated activated carbon protect against NOx and particulate matter and thus ensure clean air inside the vehicle. In addition to learning about the latest topics, existing solutions and product innovations at MEYLE, customers and partners also had the opportunity to speak personally to experts in sales, marketing and the various product areas in private meetings.
Positive customer feedback: starting signal for further digital formats
“We received lots of positive feedback from our customers and partners, which has reaffirmed our decision to organize a digital trade fair experience. Even though we weren’t able to greet our customers and partners in person with a cup of coffee at the trade fair stand this year, we had plenty of interesting conversations via the digital platform,” said Sobottka. “And we’re happy to return the praise: we were delighted that so many of our customers and partners took advantage of our offer and were open to this new format.”
In the future, MEYLE would like to expand the digital platform to include further events. For example, there will soon be a digital platform which will serve as an additional destination for customers and provide an overview of all the relevant information about partnering with the company. The MEYLExperience was also the starting signal for digital training courses, visits and an overview of topics from the world of MEYLE.