MEYLE Connects With 700 Decision-Makers Through MEYLExperience

MEYLE Connects With 700 Decision-Makers Through MEYLExperience

The company held the digital event over the past several weeks in place of the cancelled Automechankia Frankfurt.

Hamburg-based manufacturer MEYLE introduced product highlights and innovations for the independent aftermarket during the digital MEYLExperience over the past several weeks. After this year’s Automechanika Frankfurt was cancelled, MEYLE quickly organized an exclusive digital brand experience, which has just ended after running for eight weeks. Beginning on Sept. 8, the original start of Automechanika Frankfurt, customers and partners had the opportunity to explore impressive MEYLE highlights and themed worlds and speak personally to MEYLE experts in sales, marketing and the various product areas – all on the interactive, virtual platform of MEYLExperience 2020.

“The past several weeks have shown us that we can also inspire our customers through digital channels. The MEYLExperience has allowed us to bring the trade fair stand feeling to our customers and partners all over the world in a virtual format, as well as provide them with a platform on which to discuss key areas and topics in their markets with our MEYLE product experts and account managers. We want to continue exploiting the opportunities provided by digitization and expanding innovative tools such as the MEYLExperience in the future,” said André Sobottka, MEYLE board member in charge of Sales, Marketing and Communication, who’s thrilled with the success of MEYLExperience.

Throughout the event, MEYLE experts had more than 270 meetings with over 700 participants from all over the world. The trade fair feeling, which was recreated with a digital solution developed in-house using Microsoft Teams, helped to promote successful exchange during the event.

Product highlights and innovations for the independent aftermarket

The Hamburg-based manufacturer presented the latest product highlights as well as new developments and innovations from the world of MEYLE during the innovative, exciting and interactive MEYLExperience event. For example, the new MEYLE-PD cabin air filter was unveiled during the MEYLExperience: the high-quality filter media with specially impregnated activated carbon protect against NOx and particulate matter and thus ensure clean air inside the vehicle. In addition to learning about the latest topics, existing solutions and product innovations at MEYLE, customers and partners also had the opportunity to speak personally to experts in sales, marketing and the various product areas in private meetings.          

Positive customer feedback: starting signal for further digital formats

“We received lots of positive feedback from our customers and partners, which has reaffirmed our decision to organize a digital trade fair experience. Even though we weren’t able to greet our customers and partners in person with a cup of coffee at the trade fair stand this year, we had plenty of interesting conversations via the digital platform,” said Sobottka. “And we’re happy to return the praise: we were delighted that so many of our customers and partners took advantage of our offer and were open to this new format.” 

In the future, MEYLE would like to expand the digital platform to include further events. For example, there will soon be a digital platform which will serve as an additional destination for customers and provide an overview of all the relevant information about partnering with the company. The MEYLExperience was also the starting signal for digital training courses, visits and an overview of topics from the world of MEYLE.         

You May Also Like

SKF Aims to Eliminate Greenhouse Gas Emissions 

SKF joined and co-funded Mission 0 to help deliver solutions to eliminate GHG emissions in materials, production and end-of-life of passenger cars.

SKF Aims to Eliminate Greenhouse Gas Emissions 

SKF announced it has joined and co-funded Mission 0 to help develop groundbreaking technologies and deliver solutions to eliminate greenhouse gas (GHG) emissions in materials, production and end-of-life of passenger cars. In an initial pilot project, SKF said it will collaborate with academia and industry experts in a research arena to solve GHG emissions in materials and processes that require new knowledge or disruptive technologies.

Polestar Performance SUVs on Display in New York

The Polestar 3 and Polestar 4 will be showcased at the NY International Auto Show for the first time.

Polestar Performance SUVs on Display in New York
Corteco Strengthens Expansion in Southeast Europe

Freudenberg Sealing Technologies’ aftermarket unit opens a warehouse in Turkey and a sales office in Serbia.

Corteco Strengthens Ambitions in Southeast Europe
Marelli Presents New Interior Innovation Center

The location is implementing three key initiatives inspired by the theme, “What’s next? Innovation for the new era.” 

Marelli presents its new Interior Innovation Center
Analysis: Post-Covid Years for Expats, Int’l. Business Travelers

Allen Koski discusses how artificial intelligence is affecting global healthcare trends, among other topics.

Analysis: Post-Covid Years for Expats, Int'l. Business Travelers

Other Posts

Yokohama to Build New Tire Plant in Mexico

The facility is set to begin production in early 2027, with a planned annual output of 5 million tires. 

Yokohama Tire Plant Mexico
Gogoro Partners with Copec on Battery Swapping

Copec is developing a Latin American network of battery-swapping stations for launch at its service stations.

Hyundai Motor, Iveco Group Partner on Electric H-D Trucks

They signed a Letter of Intent on March 14, reinforcing their partnership on electric heavy-duty truck solutions in European markets.

Hyundai Motor, Iveco Group Partner on Electric H-D Trucks
ADS-TEC Energy Announces New Board Appointment

Newly appointed Dr. Andreas Fabritius has served as a partner at global law firm Freshfields Bruckhaus Deringer for the past 30 years.

ADS-TEC Energy Announces New Board Appointment