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MEYLE Announces 2021 Virtual Exhibition

Hamburg-based manufacturer once again sets new standards with digital solution.


“Digital first” is the motto of the Hamburg-based spare parts manufacturer MEYLE. Especially in pandemic times, virtual encounters with customers and partners play a major role: even if the leading trade fair Automechanika 2021 cannot take place in the usual way, MEYLE is once again creating a contact point for interesting facts from the MEYLE world with its own digital trade fair solution. The MEYLE Exhibition Hamburg 2021 is already the second interactive, digital brand experience with which MEYLE customers can directly exchange information with product and technical experts. With the first version of the digital exhibition, MEYLExperience 2020, the company was able to connect with more than 700 participants last year.


With the MEYLE Exhibition Hamburg 2021, MEYLE is introducing another important building block in its digital strategy and once again offering customers and partners the opportunity to exchange information virtually on key topics and products. As in 2020, a specially designed solution implemented on Microsoft Teams will provide interaction and presentation opportunities, individually tailored to the respective customer needs and topics. A specially developed tool for invitation and guest management makes planning even easier. 

“Of course, we would have been happy to continue discussions and exchanges with our customers and partners in person in Frankfurt in 2021. Despite all the advantages of digital channels, nothing can replace personal contact,” said Christian Ludwig, vice president sales MEYLE AG. “Nevertheless, we are pleased to have found a digital way to share news and focus topics about MEYLE with our customers again this year and to enable individual appointments and consultations – no matter where someone is in the world.”


In 2021, MEYLE also has numerous focus topics and products in store to make everyday workshop life easier: from digital offerings such as the DRIVER Portal customer portal, new digital training courses and innovative e-learning to sponsorship commitment and customer support – the focus is on direct contact with partners and workshops worldwide. These comprehensive offerings are accompanied by reliable service solutions for workshops. From the perspective of the automotive mechanic, MEYLE develops better parts that save time and money, make everyday work easier and thus offer workshops real added value. Participants will also get an insight into the MEYLE product world in the areas of brakes, steering & suspension, drive train, electronics, engine, filters as well as truck and can look forward to exciting expert discussions with MEYLE product and technical experts. 


The range of topics will be rounded off with an insight into MEYLE quality management and MEYLE’s corporate responsibility activities: “Our goal is to support the independent aftermarket with better parts and with sustainable repair solutions, so that the efficient use of resources in vehicles helps keeping vehicles on the road longer,” explains Christian Ludwig. “To ensure a consistently high-quality standard and to develop more durable MEYLE parts, service, data and comprehensive concepts play an equally important role and help our customers succeed in the market. With the MEYLE Exhibition Hamburg 2021 we want to continue this offer and are already looking forward to a profound exchange, and to deepen the discussions even more at the next possible personal meeting.” 


The MEYLE Exhibition Hamburg 2021 will take place from Sept. 6 to Oct. 1, 2021 and is aimed exclusively at MEYLE customers in the independent aftermarket.



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