FRANKFURT – Until recently, the archive material of the Automechanika fair was locked away in the northeast tower of the ‘Festhalle’. Now, everyone can explore this wealth of interesting information on the Internet at www.automechanika-experience.com.
 
Visitors can take the title of the website – ‘The Automechanika Experience’ – literally, according to Messe Frankfurt management. As "drivers," users can navigate through a metropolis and stop at a variety of places where films and images from the past 40 years were taken, including impressions of the first Automechanika fairs outside Germany and several oddities that are sure to surprise even Automechanika experts.
 
Detlef Braun, member of the board of management of Messe Frankfurt, commented, “Our aim was to create a digital world that brings to life the 43-year history of Automechanika. Content marketing is currently much in demand and an elegant way to communicate brand content.”