RESEARCH TRIANGLE PARK, NC — Distributors, retailers and automotive technicians looking for more information about automotive parts counterfeiting need to look no further. The Motor & Equipment Manufacturers Association (MEMA) recently released an informational supplement focusing on the issue counterfeiting in the auto parts industry.
MEMA’s Counterfeiting publication was designed to serve as a resource guide for warehouse distributors, parts stores, retailers and technicians in the automotive aftermarket, as well as for parts distributors, fleet equipment and maintenance managers and service providers in the heavy-duty market. The full-color, 16-page supplement includes a comprehensive overview of the issue of counterfeiting, a glossary of terms, a list of crucial industry and government contacts and step-by-step directions on what you can do if you suspect you’ve come across a counterfeit product or a copyright, trademark or intellectual property right violation.
Produced by Babcox Publications, the supplement was distributed to more than 300,000 readers last month, mailed with the February issues of select Babcox magazines, including Counterman, Underhood Service, ImportCar, Brake & Front End, Tire Review and Fleet Equipment.
If you missed the publication or would like more information, contact Paul Foley, Vice President of MEMA/AASA, [email protected] , or at 919-406-8840 or [email protected].
_______________________________________
Click here to view the rest of today’s headlines.
