RESEARCH TRIANGLE PARK, NC — MEMA and its market segment associations have established a new Brand Protection Council to help address and set the association’s priorities in the areas of counterfeiting, diversion, non-compliant products and intellectual property rights.
The group is open to any member of the Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA) or the Original Equipment Suppliers Association (OESA). The council will meet four times a year and will help dictate MEMA’s (and the industry’s) collective actions on various intellectual property issues. The council will also share best practices and dialogue on this growing industry challenge.
“At our successful April 5 conference on intellectual property rights and counterfeiting, members expressed an overwhelming interest in initiating such a group,” said Paul Foley, vice president of AASA. “This is not an individual company problem, it is an industry problem. Because we’re all in this together, we can collectively learn from each other and decide the best actions to take to combat counterfeiting and protect intellectual property.”
Foley noted that the group will help prioritize MEMA’s actions on brand protection including what actions to take with lawmakers and how to address the problem in foreign markets, most notably China.
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