MEMA Becomes Sponsor of ‘Premier’ Chinese Auto Parts Show - aftermarketNews

MEMA Becomes Sponsor of ‘Premier’ Chinese Auto Parts Show

The Motor & Equipment Manufacturers Association (MEMA) has agreed to support the China International Trade Fair for Automotive Parts, Equipment and Service Suppliers - also known as Automechanika China - one of the leading industry events in China for the automotive aftermarket and OEM sectors. An MEMA Pavilion for North American suppliers will highlight the association’s initial activity in the event.

RESEARCH TRIANGLE PARK, NC — The Motor & Equipment Manufacturers Association (MEMA) has agreed to support the China International Trade Fair for Automotive Parts, Equipment and Service Suppliers – also known as Automechanika China – one of the leading industry events in China for the automotive aftermarket and OEM sectors. An MEMA Pavilion for North American suppliers will highlight the association’s initial activity in the event.

The 2005 event will be held Wednesday, Nov. 23, through Friday, Nov. 25, at the China International Exhibition Center in Beijing. The show alternates annually with its counterpart, Automechanika Shanghai.

MEMA member companies and other North American product manufacturers who would like to exhibit within the MEMA Pavilion should contact Neal Zipser of MEMA at [email protected] or 919-406-8811. The Pavilion will include a lounge and other amenities for the exhibitors within the section.

“We are honored and excited for our members to be involved what we and many in the industry believe is the premier auto parts event in China,” said Bob McKenna, president and CEO of MEMA. “As our members continue to expand business in this growing region of the world or examine business opportunities there, we will be there to support their needs. Sponsoring this event is just one of several activities for the association in China that will help our members.”

MEMA’s aftermarket segment, the Automotive Aftermarket Suppliers Association (AASA), recently initiated the China Aftermarket Forum, which is open t any MEMA member doing business in China. The Forum provides a venue for members to share open dialogue and best practices on experiences in China.

Automechanika China brings hundreds of suppliers of automotive parts, equipment and services from around the world into contact with specialist trade buyers from across China, especially the northern regions.

“With auto production on the rise in China, it’s important for North American suppliers to be mindful of the business opportunities the Chinese marketplace presents,” McKenna noted. “The MEMA Pavilion at Automechanika China will help our members generate sales leads while creating and building its reputation and brand identity in the mind of the Chinese buyers.”

In Beijing alone, vehicle production topped 144,000 units in the first quarter of 2005 – 12 percent more than the same period in 2004. As the population of cars, buses and trucks on China’s roads grows, so too will demand for parts, components and repair and maintenance equipment, McKenna added.

Other national associations that have pavilions at Automechanika China include: the Austrian Federal Economic Chamber, the Korea Auto Industries Cooperative Association, International Enterprise Singapore and Fundacion Export.Ar (Argentina).

Automechanika China is organized by Messe Frankfurt and CIEC Exhibition Co., and sponsored by the China Auto Maintenance Equipment Industry Association and the China Automotive Maintenance and Repair Trade Association (CAMRA).

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