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Melling Receives Content And Omni-Channel Award From O’Reilly Auto Parts

Guy Broyles, vice president of merchandise, O’Reilly Auto Parts, presented the award stating, “Melling has drastically improved their content quality while providing clean, concise and complete vehicle application content. They are currently at 99 percent attribute coverage for their product line, consisting of over 5,000 part numbers.”

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Melling Engine Parts, Jackson, MI, received the Content & Omni-Channel award from O’Reilly Auto Parts during their 2019 Leadership Conference held January 9 – 12 in Dallas, Texas. elling catalog & content team pictured from left to right: Colin Cook, Paul Hollstein, Jeff Schaerer, Darrell Wilson.

Melling Engine Parts, based in Jackson, Michigan, has received the Content & Omni-Channel Award from O’Reilly Auto Parts during the company’s 2019 Leadership Conference, held Jan. 9-12 in Dallas, Texas.

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Guy Broyles, vice president of merchandise, O’Reilly Auto Parts, presented the award stating, “Melling has drastically improved their content quality while providing clean, concise and complete vehicle application content. They are currently at 99 percent attribute coverage for their product line, consisting of over 5,000 part numbers.”

“It’s an honor to accept this award on behalf of our Catalog and Content team,” said Laura Short, vice president, N.A. Aftermarket Sales. “Melling Engine Part’s Catalog and Content teams work diligently to provide the most robust product content and we are extremely proud to be recognized by O’Reilly Auto Parts.”

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