CHARLOTTE, N.C. – Meineke Car Care Centers has named Jason Moskal as senior vice president and chief marketing officer. Moskal brings more than 17 years of experience in developing integrated marketing programs and brand strategies with many Fortune 100 companies.
Moskal will be responsible for the development of the overall brand strategy and execution of Meineke’s strategic marketing programs, including product promotion, marketing communications, traditional and emerging media channels, new customer acquisition and deepening existing customer relationships.
Most recently, Moskal served as U.S. director of marketing at Ally Bank, where he was responsible for strategic marketing planning, creative development, media strategy and multi-channel marketing programs across mass, digital and interactive channels. Prior to his tenure with Ally, Moskal held various marketing positions with Bank of America and Ketchum in Chicago.
"As Meineke moves into its fifth decade of providing car care services, we are excited to gain the leadership and brand development expertise that Jason brings to our team," said Meineke President Paul Clayton. "Jason’s insights and experience will be of great value as we redefine our brand and reinvent the car care category as we know it today."
"It is a privilege to work with a brand as iconic as Meineke," Moskal said. "Meineke is a brand known by almost everyone in the U.S., and I am excited about the growth opportunities both domestically and internationally."
