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Driven Brands Names Chief Digital And Data Officer

Matt Meier brings more than 25 years of experience across a variety of industries and disciplines within the IT, digital and data domains.

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Driven Brands Holdings Inc. has announced that Matt Meier is joining the company as EVP, chief digital and data officer. This newly created role will oversee the company’s digital and data strategies, working closely with IT and marketing to transform data into actionable business insights and lead the digital customer experience.

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Meier brings more than 25 years of experience across a variety of industries and disciplines within the IT, digital and data domains. Meier most recently spent five years with Whirlpool Corporation, expanding its offerings to include industry-leading IoT “connected” appliance experiences, expanding direct-to-consumer digital platforms, and leading Whirlpool’s global data and advanced analytics competency.

Meier will report directly to CEO Jonathan Fitzpatrick.

“We are excited to welcome Matt to Driven Brands,” said Fitzpatrick. “We know the strategic advantage that our data already provides, and we look forward to unlocking even more business benefit to drive accelerated growth. We are eager to have Matt lead this effort, further driving a data-driven culture and mindset across the portfolio.”

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“I am thrilled to be joining Driven Brands,” Meier said. “The amount of data collected from Driven’s robust portfolio of brands, coupled with the ability to drive digital sophistication in a relatively unsophisticated industry is a huge opportunity. This is a pivotal time in the automotive aftermarket industry, and I am eager to drive innovation and capitalize on the untapped upside in this growing industry.” 

Driven Brands leverages customer targeting algorithms, cross-marketing from an already-robust data platform, and data-driven real estate site selection models, all which Meier will now oversee.

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