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Marubeni, Tyrata Enter Into Business Alliance Agreement

Tyrata to begin IntelliTread Drive-Over System shipments to Japan in Q4 2020.

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Tyrata Inc. and Marubeni Corp. have announced a collaboration for distribution of Tyrata’s IntelliTreadDrive-Over System (DOS) in Japan. Tyrata’s DOS and corresponding data analytics platform have proven effective in the automation of tire tread depth monitoring and Marubeni will be introducing the new technology to its customer base in Japan.

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In connection with the collaboration, Marubeni will obtain the right to distribute and service Tyrata’s DOS in Japan, and Tyrata gains the support of a trusted technology partner in the Japanese market. Marubeni will start introducing DOS units in Japan in the fourth quarter of 2020. 

“As we expand our efforts into the global market, Marubeni is an important element of our distribution strategy,” said Jesko von Windheim, Tyrata’s CEO. “Marubeni not only gives us a capable and trusted sales and service partner in Japan, but they also offer established channels into many other Asian markets.”

Marubeni will introduce the DOS to Japan and, through demonstration tests with logistics companies, proceed with verification of demand for automatic tire wear measurement, improvement of driver safety, and reduction of tire maintenance costs. Marubeni plans to conclude an exclusive distributor contract with Tyrata after verification. As partners, Marubeni and Tyrata will utilize each other’s knowledge to promote the use of automated wear measurement equipment for tires, thereby contributing to the realization of a safe and smart society.

“We see a demand for low-cost, automated tire monitoring across our customer base and we believe that Tyrata’s products meet the cost and performance requirements in this market. Marubeni is pleased to be a partner for Tyrata in Japan and we look forward to providing customers with this innovative new technology,” said Kazuyoshi Hosoi, general manager, Tires and Rubber Materials Department.

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Organizations interested in learning more about the IntelliTread portfolio may contact Luka Lojk at mailto:[email protected] or +1-704-593-8418. 

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