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Managing Volatile Demand In The Global Automotive Supply Chain

This 13-minute Audio Interview features Egge Haak, managing director of a Netherlands-based consultancy firm.

Advertisement’s latest Audio Interview, “Managing Actual Volatile Demand in the Global Automotive Supply Chain,” features Egge Haak. Haak is managing director of Netherlands-based Involvation, a leading consultancy and implementation firm that is focused on improving the supply chain and its management. They have teamed up with Netherlands-based Flostock on a series of private webinars on “Taming the Bullwhip” for the global automotive supply chain.

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In the 13-minute Audio Interview, Haak discusses these questions:

  • What makes this crisis so special for automotive suppliers
  • What can we learn from the Credit Crisis of 2008/2009
  • This crisis has created a lot of firefighting in the supply chain. How can move to a more structural approach
  • Demand is so erratic or even non existing right now. Does forecasting still make sense?

After studying Civil Engineering at Delft University of Technology, and a subsequent course in business administration, Egge Haak conducted a number of improvement projects at TPG. He then occupied a logistics management position at the CPG production and distribution company Beiersdorf in Almere. His responsibilities during this period included optimizing stock management and production planning. He also guided the streamlining and shortening of the product development process and a possible shift to production to order for part of the product range. After this management position, he made the transition to business consultancy in 1996. In addition to managing a group of consultants, Egge was responsible for many improvement projects in the area of strategy, supply chain management, logistics and IT selection. He also was an initiator and pioneer in the supply chain management field of expertise. During these years, he gained extensive experience in the food industry, construction supply, transport, shipbuilding and various wholesale organizations. As an Involvation partner, he is involved in a large number of supply chain improvement projects. In addition, he is actively engaged in the development of new consultancy concepts and knowledge development. 


Click HERE to listen to the Audio Interview.

About is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the web site,, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The Company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals.  The Audio Interviews are available to over 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, and soon China Automotive Review.



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