MAM Software has unveiled its new branding, as the company marks one year since being acquired by Kerridge Commercial Systems (KCS).
The rebrand is the first for the automotive software provider since April 2013 and sees the launch of an updated logo, as well as a new website. The branding marks an exciting new chapter for MAM Software and brings it in line with the distinctive style of the wider KCS group.
MAM’s new logo includes KCS’ magenta diamond design; the four lines at the center represent the cornerstones of the brand – sourcing, stocking, selling and servicing – as well as the key target audiences.
Heather Preu, CEO of North America at MAM Software, said: “This rebrand marks a really exciting time in the evolution of MAM Software, as we gear up for the next generation of our growth as a core part of the KCS group.
“MAM Software has presented KCS with fantastic opportunities to expand its presence in the automotive and data services markets globally. Unifying under a common brand reaffirms how integral the MAM team and product portfolio are to the future of a business we are proud to be part of.”
KCS acquired MAM Software in October 2019 and continues to market its business management and point of sale solutions to the automotive industry.
MAM Software’s new website can be found at www.mamsoftware.com.
