This fall, both Meineke Car Care Centers and Maaco Auto Painting and Collision Repair will pay tribute to military members across the country, honoring active duty military members and veterans with complimentary vehicle repairs and improvements as a “thank you” for their service to the country and patronage of their brands.
The “Proud to Serve Those Who Have Served” program is part of the two automotive brands’ 45th anniversary celebration. In 1972, both Meineke Car Care Centers and Maaco opened their doors to serve America’s drivers, with Meineke located in Houston, and Maaco in Wilmington, Delaware. Forty-five years later, more than 1,500 Maaco and Meineke locations offer motorists total car care to keep them safe, well-maintained and looking their best on the road around the world. While the two automotive brands were founded independently, they later joined the Driven Brands family of automotive aftermarket brands, including CARSTAR, Take 5 Oil Change and 1-800-Radiator & A/C.
From Oct. 14 through Nov. 24, Maaco and Meineke are honoring military members who are current customers, veterans who are now Maaco or Meineke owners or franchisees, and one recipient nominated by consumers through a national contest.
The military members being honored include a Purple Heart Recipient and veterans from Vietnam, Korea, Serbia, Afghanistan, Iraq and many other theaters. Learn more about their heroic service here.
“Maaco and Meineke have a long history of supporting and honoring active and reserve military members and our nation’s veterans,” said Artemio Garza, chief brand officer for Driven Brands. “From services at Meineke locations and paint makeovers at Maaco, each of these brands have found ways to give back locally. We are honored to share the stories of these brave men and women and partner with our franchisees to give back.”
The Maaco and Meineke honorees are profiled online at ProudToServe45.com and through Maaco and Meineke social channels. In addition, a new television commercial – “Proud to Serve Those Who Served” – began airing in October and pays tribute to all of America’s active duty military members and veterans.
