ANOKA, MN — Lund International has made an addition to its marketing department. Jay Lusignan has been named marketing communications specialist for the company.
Lusignan has eight years of experience in marketing communications. He comes to Lund from Arctic Cat Inc., a manufacturer of snowmobiles and ATVs, where he spent four and a half years managing media/public relations and corporate communications.
Lusignan’s responsibilities will include managing national trade and consumer advertising, broadcast media, as well as corporate and brand communications for Lund International.
Jodi Moulzolf, who previously managed much of the marketing communications tasks for Lund, will now focus her attention on special customer requests, enhancing Lund International’s Authorized Dealer Program and enhancing point-of-purchase capabilities.
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