Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret, announces the addition of Bud Prenatt to the company’s marketing team. Prenatt, a product marketing leader in the heavy-duty transportation industry, joined LSI in February 2023.
Formerly the product marketing manager for an Ohio-based company focused on the Class 3-6 truck and off-highway market segments, Prenatt will have oversight and develop a strategy to promote the Hot Shot’s Secret brand of performance additives and lubricants across multiple channels – direct, online and retail and diverse markets. Markets for the Hot Shot’s Secret brand include automotive, heavy-duty, fleet, motorsports, RV, and agriculture.
“Hot Shot’s Secret is a brand widely known in the heavy-duty industry. Our initial product, Stiction Eliminator, was developed to reduce issues related to injectors sticking or failing in semi-trucks,” said Brett Tennar, Lubrication Specialties president. “Bud’s background fits squarely with our goals to capitalize on his heavy-duty industry knowledge and his ability to recognize unrealized potential in new markets. We are very excited to have him on board and look forward to implementing his ideas for growth.”
For more information about Lubrication Specialties Inc., visit LubricationSpecialties.com.