Lord Corp. Takes Automotive Body Repair Product Line to Latin America - aftermarketNews

Lord Corp. Takes Automotive Body Repair Product Line to Latin America

Lord Corp., maker of Fusor Automotive Repair Adhesives metal and composite bonding solution for automotive body repair, is launching its training curriculum and product line in Latin America through its Latin American counterpart, Lord de Mexico.

CARY, NC — Lord Corp., maker of Fusor Automotive Repair Adhesives metal and composite bonding solution for automotive body repair, is launching its training curriculum and product line in Latin America through its Latin American counterpart, Lord de Mexico.

The company said the move into the Latin American market is in response to industry need. According to Guido Albo, Lord de Mexico technical sales, there is interest in Fusor products in Mexico because of the growing use of plastics in automobiles as well as Lord’s proven track-record of developing products that reduce cycle time and expand repair options.

Lord Corp. began its aftermarket initiative in Mexico last year as a participant in the AutoMechanika exhibition PAACE Show in Mexico City. According to Albo, Lord received positive feedback and several inquiries from attendees with regards to purchase of Fusor adhesives from shops, OEMs, training organizations, insurance companies and distributors.

“The market needs Fusor products, especially for plastic bumper repair,” said Albo. “The Fusor aftermarket repair products contain the same advanced formulations Lord supplies to the auto manufacturers. These adhesives allow technicians to bond metal without welding, repair plastic bumpers and duplicate factory seams without expensive equipment or lengthy training.”

The company has had a presence in Mexico since 1964. Lord de Mexico has an office and warehouse in Toluca, as well as operations in Monterrey. Lord de Mexico also is responsible for the sales and technical service of Lord products in Central America, where the Fusor product line will be officially launched during the second half of 2004.

In addition to offering a full line of products, Lord Corp. is offering training programs in the Latin American market, specifically the Fusor 001 Metal and Plastic Bonding/Repair curriculum. The curriculum is approved by the Inter-Industry Conference on Auto Collision Repair (I-CAR) through the Industry Training Alliance program. Lord also is an accredited training provider by the Automotive Society of Engineers (ASE). Technicians who complete the hands-on Fusor 001 Bonding/Repair Curriculum qualify to earn I-CAR Gold Class Points, while learning skills which improve quality and reduce cycle times in the repair process.

For more information, visit: www.fusor.com.

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