Covercraft Industries has announced the addition of sales professional Liz White as the new ADCO national sales manager.

White will be working with dealers and distributors across the country to strengthen ADCO’s position as a market leader in the recreational vehicle protective cover marketplace. In addition, White will manage ADCO’s Premier Dealer network. 

“Liz adds a new energy to the ADCO sales team. Her work ethic and skill set fits perfectly into what we are looking for in a national sales manager,” said Erik Guldager, vice president of sales for Covercraft Industries. “Her attention to detail, organizational skills and drive to be successful are all excellent qualities for her new position. With Liz’s strong sales background and knowledge of the RV cover segment, I am excited to see where ADCO can go with her added to the team.”