fbpx
Connect with us

Automotive Aftermarket Manufacturing

Lippert Components Subsidiary Acquires Retractable Marine And Recreational Vehicle Shade Manufacturer SureShade

LCI looks forward to working closely with the SureShade team to implement synergies, take advantage of increased efficiencies, and broaden its sales impact through LCI’s already extensive reach in Europe and the North American marine OEM and aftermarket, said the company.

Advertisement

LCI Industries, which, through its wholly-owned subsidiary, Lippert Components, Inc. (LCI), supplies a broad array of highly engineered components for the leading OEMs of leisure vehicles and mobile transportation, and the related aftermarkets of those industries, recently announced that its subsidiary, Lippert Components Manufacturing, Inc., has acquired substantially all of the business assets (collectively referred to under the business name “SureShade”) of Rodan Enterprises, LLC, effective October 21, 2019. LCI welcomes SureShade’s previous owners, Ronald and Danalyn Russikoff, and the SureShade team to the LCI family.

Advertisement

SureShade, a designer and manufacturer of sunshade systems for the outdoor recreation industry in North America and Europe, holds a number of innovative patents on its automated retractable shade systems that allow it to deliver improved sun protection and comfort. LCI looks forward to working closely with the SureShade team to implement synergies, take advantage of increased efficiencies, and broaden its sales impact through LCI’s already extensive reach in Europe and the North American marine OEM and aftermarket. Danalyn Russikoff will continue to lead the SureShade sales team and assist LCI in expanding its global marine presence.

“Combining SureShade’s products with our Taylor Made bimini tops and accessories helps us provide our customers with a broad offering of awning and shade solutions for any type of boat. SureShade has also recently expanded into the RV segment, with the debut of the SureShade RV awning at the 2019 RVX,” said Jason Lippert, CEO and president of LCI. “We are excited to add SureShade’s dedicated employees to our team and, together, create and deliver innovative sunshade solutions worldwide.”

Advertisement

“Today we have fully realized our vision of attracting the ideal strategic partner to take the SureShade brand and product line to an unprecedented level of value creation for our clients. Ron and I are proud to have developed an innovative sunshade system that has transformed the boating experience and built a sustainable business that is now well positioned for growth in both marine and RV. We are grateful for the marine industry’s support since our IBEX launch in 2007 and we are now very excited to not just pass but combine torches with LCI to solidify our combined position as a market leader for sunshade solutions in the outdoor recreation industry,” said Dana Russikoff, business leader and co-founder of SureShade.

Advertisement

POPULAR POSTS

Sponsored Content

THE ROAD TO ELECTRIC VEHICLES: PROTECTION, MANUFACTURING SHIFTS, AND SUSTAINABLE PRACTICES

Connect
aftermarketNews