LINE-X Customizes 2020 RAM 1500 At Six Different Franchise Locations While Headed To SEMA

LINE-X Customizes 2020 RAM 1500 At Six Different Franchise Locations While Headed To SEMA

Starting in Huntsville, Alabama, headquarters for LINE-X and its aftermarket brand Truck Gear by LINE-X, the company hit the road with a base 2020 RAM 1500 to begin the up-fitting process of the truck.

LINE-X, a global leader in powerful protective coatings and first-rate truck accessories, kicked off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by doing something a little different. As many companies scrambled to complete their vehicles to transport to Las Vegas, LINE-X made 2019 the year they would do a complete vehicle build dubbed the “Road to SEMA RAM” while making the drive to Las Vegas and documenting it on the brand’s Facebook page.

Starting in Huntsville, Alabama, headquarters for LINE-X and its aftermarket brand Truck Gear by LINE-X, the company hit the road with a base 2020 RAM 1500 to begin the up-fitting process of the truck. Hitting key LINE-X franchise locations along the way, the finished product rolled into Las Vegas Saturday, Nov. 2. The vehicle tour was meant to highlight LINE-X’s aftermarket accessory brand, Truck Gear by LINE-X, in addition to showcasing some of the top aftermarket LINE-X locations in the country. The LINE-X franchise model has shifted from focusing on spray-on bedliners to becoming multifaceted aftermarket upgrade locations capable of several different vehicle upgrades.

“Our franchisees are some of the most innovative business owners in the country and as our business grows at LINE-X, we wanted to showcase all of what we do. SEMA is the one show that allows us to truly highlight the variety of services our franchisees can provide and coming up with a scenario in real time to showcase a build like this is something special,” said Dennis Weese, president, LINE-X. “I am extremely excited about the finished product because it shows the teamwork and capabilities of our world-class franchise network.”

The Story:

Starting in Huntsville, Alabama, LINE-X’s global headquarters, the truck stopped at several LINE-X Franchise locations on the long road to Las Vegas. At each stop, the truck received an aftermarket upgrade. Some of those upgrades were current Truck Gear by LINE-X accessories, however, other products represented newly introduced Truck Gear by LINE-X products as well as other name-brand aftermarket upgrades available at LINE-X franchise locations. Once the Road to SEMA RAM rolled into the show, it was fully customized, making it a SEMA-worthy build showcasing the diverse products and services available at LINE-X locations across the country.

One of the most exciting Truck Gear products added to the RAM was the all-new Truck Gear by LINE-X Topper. As a new product to the Truck Gear lineup, it will be offered in three different models: TGLX-H for medium-size pickups, TGLX-V for full-size pickups and the TGLX-C Workman’s Topper which offers storage compartments for easy access to tools and equipment on a jobsite.

Highlights of the vehicle build and the franchise locations that built the Road to SEMA RAM are included below.

Franchise Locations and Upgrades:

  • LINE-X of Lexington
    • Ceramic Window Tint by LINE-X Tint Solutions 
    • LINE-X PREMIUM bedliner
  • LINE-X of Angola (Tri-State)
    • Trail F/X 3.5-inch lift kit
  • LINE-X of the Great Lakes  
    • All-New Truck Gear by LINE-X Topper
  • LINE-X of Quincy
    • ValuGard Undercoating and Rust Proofing
    • K&N Performance Air Intake
    • MagnaFlow Cat-Back Exhaust System  
  • LINE-X of Cheyenne
    • Trail F/X front- and rear-bumpers coated in LINE-X ULTRA
    • Trail F/X LED lighting
    • LINE-X rocker panel exterior spray 
    • Truck Gear by LINE-X Drop Steps coated in LINE-X 
  • LINE-X of Albuquerque 
    • Truck Gear by LINE-X Drop Step installation
    • Rooftop tent
    • High lift jack
    • 20×9-inch GRID GD-12 off-road wheels
    • 35-inch Nexen Roadian MTX Xtreme off-road tires
    • Crazy Beaver recovery shovel 

You May Also Like

Tint World Opens Fourth Illinois Location in Glenview

The new center will serve the northern Chicago suburbs.

Tint World

Tint World Automotive Styling Centers has recently opened a new location in Glenview, Illinois. The Glenview center, operated by Brian Wolfe, is in the northern Chicago area.

“This is an opportunity to elevate the level of automotive solutions available to residents of Glenview and the surrounding communities,” said Wolfe. “Our team is committed to delivering quality and value to every customer, and I’m proud to bring Tint World’s trusted brand and comprehensive range of products and services to our neighbors in the area.”

Epicor Acquires Elite EXTRA

The acquisition adds advanced last-mile delivery capabilities across the make, move and sell industries.

Grease Monkey, SpeeDee Oil Move Up in Franchise 400 Ranks

Grease Monkey and SpeeDee Oil Change & Auto Service moved up a combined 66 spots.

Sullivan Tire Announces Employee Stock Ownership Plan

By converting to the ESOP, the company will be 100 percent owned by its nearly 1,500 employees.

Sullivan Tire
ALI Lift Inspector Certification Program Marks 10 Years

ALI Certified Lift Inspectors have conducted more than 1.3 million lift inspections to help keep techs safe, ALI said.

Other Posts

Fenix Parts Completes Acquisition of Brothers Auto Parts

The move is expected to expand Fenix Parts’s reach in the Midwest and enhance regional production.

Fenix parts acquires Brothers auto parts
ATD Launches Digital Suite ‘Radius’ During SEMA Show

ATD said Radius is a new digital hub that integrates tires, parts, services and solutions into one connected experience.

ATD Radius software
PartsTech Partners with Bridgestone’s TireConnect

PartsTech has added a network of tire suppliers to its roster of 30,000-plus parts suppliers with TireConnect’s partnership.

PartsTech TireConnect partnership
Bridgestone Takes 5% Stake in Halfords Avayler Software

Avayler software streamlines customer bookings and job execution in the garage, as well as mobile tire service bookings.

halfords bridgestone avayler