LINE-X, a global leader in powerful protective coatings and first-rate truck accessories, kicked off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by doing something a little different. As many companies scrambled to complete their vehicles to transport to Las Vegas, LINE-X made 2019 the year they would do a complete vehicle build dubbed the “Road to SEMA RAM” while making the drive to Las Vegas and documenting it on the brand’s Facebook page.

Starting in Huntsville, Alabama, headquarters for LINE-X and its aftermarket brand Truck Gear by LINE-X, the company hit the road with a base 2020 RAM 1500 to begin the up-fitting process of the truck. Hitting key LINE-X franchise locations along the way, the finished product rolled into Las Vegas Saturday, Nov. 2. The vehicle tour was meant to highlight LINE-X’s aftermarket accessory brand, Truck Gear by LINE-X, in addition to showcasing some of the top aftermarket LINE-X locations in the country. The LINE-X franchise model has shifted from focusing on spray-on bedliners to becoming multifaceted aftermarket upgrade locations capable of several different vehicle upgrades.

“Our franchisees are some of the most innovative business owners in the country and as our business grows at LINE-X, we wanted to showcase all of what we do. SEMA is the one show that allows us to truly highlight the variety of services our franchisees can provide and coming up with a scenario in real time to showcase a build like this is something special,” said Dennis Weese, president, LINE-X. “I am extremely excited about the finished product because it shows the teamwork and capabilities of our world-class franchise network.”

The Story:

Starting in Huntsville, Alabama, LINE-X’s global headquarters, the truck stopped at several LINE-X Franchise locations on the long road to Las Vegas. At each stop, the truck received an aftermarket upgrade. Some of those upgrades were current Truck Gear by LINE-X accessories, however, other products represented newly introduced Truck Gear by LINE-X products as well as other name-brand aftermarket upgrades available at LINE-X franchise locations. Once the Road to SEMA RAM rolled into the show, it was fully customized, making it a SEMA-worthy build showcasing the diverse products and services available at LINE-X locations across the country.

One of the most exciting Truck Gear products added to the RAM was the all-new Truck Gear by LINE-X Topper. As a new product to the Truck Gear lineup, it will be offered in three different models: TGLX-H for medium-size pickups, TGLX-V for full-size pickups and the TGLX-C Workman’s Topper which offers storage compartments for easy access to tools and equipment on a jobsite.

Highlights of the vehicle build and the franchise locations that built the Road to SEMA RAM are included below.

Franchise Locations and Upgrades:

• LINE-X of Lexington
  • Ceramic Window Tint by LINE-X Tint Solutions 
  • LINE-X PREMIUM bedliner

• LINE-X of Angola (Tri-State)
  • Trail F/X 3.5-inch lift kit

• LINE-X of the Great Lakes  
  • All-New Truck Gear by LINE-X Topper

• LINE-X of Quincy
  • ValuGard Undercoating and Rust Proofing
  • K&N Performance Air Intake
  • MagnaFlow Cat-Back Exhaust System  

• LINE-X of Cheyenne
  • Trail F/X front- and rear-bumpers coated in LINE-X ULTRA
  • Trail F/X LED lighting
  • LINE-X rocker panel exterior spray 
  • Truck Gear by LINE-X Drop Steps coated in LINE-X 

• LINE-X of Albuquerque 
  • Truck Gear by LINE-X Drop Step installation
  • Rooftop tent
  • High lift jack
  • 20×9-inch GRID GD-12 off-road wheels
  • 35-inch Nexen Roadian MTX Xtreme off-road tires
  • Crazy Beaver recovery shovel